Everyone loves emojis. They’re often used to joke, express feelings, and at times give someone a piece of your mind. At Battenhall, we love using them for our daily WhatsApp Broadcast messages - which is what inspired us to look into where the universal language of emoji comes from, who decides what emoji launches next and why so many brands and influencers are quickly jumping on the trend.
Have you tried live streaming video yet? It's increasingly at our finger tips with Facebook Live and Periscope but now YouTube has stepped into the game too. Although YouTube has had live streaming capability for a while now it had to be done through Google+ and Hangouts if you were on a desktop, or through the YouTube creator app if on mobile and wasn't always the most user friendly experience.
New data has come out which shows that brands are now spending 500% more on marketing to millennials than on all other demographics combined. The new stats as published in Ad Week are from adtech brand Turn which has published this infographic that delves into the millennial marketing space. Social media commands 400% more of a focus on millennials, and video 600%, and all this echoes with our work at Battenhall too. Check out the research in full here.