If you’re anything like us, you’re never too far away from your phone. Chances are you’re reading this on yours right now, and it’s also highly likely that you’ve got WhatsApp installed, which is why this next bit is so important.
Everyone loves emojis. They’re often used to joke, express feelings, and at times give someone a piece of your mind. At Battenhall, we love using them for our daily WhatsApp Broadcast messages - which is what inspired us to look into where the universal language of emoji comes from, who decides what emoji launches next and why so many brands and influencers are quickly jumping on the trend.
Facebook-owned WhatsApp announced last night that it is being used by a billion people every month, with fresh stats confirming that a whopping 43 billion messages and 250 million videos are sent on a daily basis.
WhatsApp last week announced that it is rolling out new services aimed at businesses that are communicating with their customers, along with the news that the Facebook-owned messaging app is dropping the $1 annual fee that some customers are charged.
If you subscribe to the Battenhall WhatsApp, you will know just how much messaging apps are disrupting brand communications - not just because you'll be used to receiving from us what you might otherwise have taken from a newsletter or a Twitter trawl, but through the content that we share through it too, that shows daily how our clients and brands across the world are innovating with their use of messaging apps such as WhatsApp, Snapchat, Viber, Line, Firechat, Facebook Messenger, Instagram messaging and the list goes on.
Instagram last night announced that the social network has has reached 400 million global active users, a jump of 100 million this year, posting 80 million photos and videos a day. This comes quickly after we heard just two weeks ago that WhatsApp has now reached 900 million active users globally of the messaging app.
The two sister companies certainly seem to be getting something right, with pretty staggering growth numbers. They are very much pulling away from the likes of Twitter and LinkedIn. Remember, Twitter has has only 316 million active users, a total which the company has hovered around for the last year. And Linkedin is at just 380 million registered members (it doesn't count its users the same way as the others - the active users would be far lower).
So where are Instagram and WhatsApp getting it right?
Instagram has announced that it added 100 million users this year. The biggest growth has come from Brazil, Indonesia and Japan. It has introduced new functions like landscape and portrait sized photos. forwarding photos to friends, and direct messaging, yet all the while it has remained very simple to use, something that is clearly resonating with new users, and I would say is something neither Twitter not LinkedIn can boast.
WhatsApp's utility and simplicity continues to be its main asset. This year it released web.whatsapp.com to allow its users to flip from app to laptop seamlessly.
Over the coming weeks and months it will be interesting to see how Twitter and LinkedIn's own numbers grow, and whether we see any radical changes to their platforms to channel the simplicity which is clearly so important for growth in this space.
For two years we have been producing the Battenhall Monthly, our feed of news, data and analysis on everything you need to know in social media, digital and mobile. Published at the beginning of the month, it's available by email newsletter, and has over 2,000 subscribers, and is complemented by our blog and Twitter feed.
Over the last month we have been piloting a sister service over WhatsApp, publishing highlights of everything you need to know about marketing and PR in the world of social, digital and mobile, written by the Battenhall team.
Today we're launching the Battenhall WhatsApp
Subscribers will receive a carefully curated selection of news, analysis and data to keep you informed on social media trends, digital and mobile.
To subscribe, add Battenhall's number +44 7762 533 602 to your mobile phone address book and send us a WhatsApp message with just the word Join. Simple as that.
Thanks for following. We'll update this post with details of how the new service develops.