February 19, 2015Published by: Charlie Sharpe

Facebook’s second coming: Could VR research revive the social network?

Virtual-reality-speeltje-of-bruikbare-marketingtool_900_450_90_s_c1_smart_scaleAs you all may be aware, the once giant of social media - Facebook - has been struggling recently. The number of new users joining is declining and, while it now has 1.35 billion users across the globe - 35 million ahead of Youtube - other social platforms are beginning to close the gap. It is fast becoming a common view that the site is inundated with advertising and is no longer popular among social media's target audience - Facebook is out of date. Some reports have even suggested that the network’s days are numbered and that the near future is one without it.

However, almost a year after the company's $2bn acquisition of the virtual reality company Oculus VR, Facebook Chief Product Officer Chris Cox has announced that research into virtual reality app creation has begun. "The first time you're in [a virtual world], you realize you are looking at the future," Cox said. "You look around, and it's beautiful." (PC Magazine). Cox went on to explain that, when users share videos, posts, photos etc on Facebook they are not just sharing media - they are sharing an experience. Could this be a sign of a daring comeback? Only time will tell.

For now though Cox has announced that the technology is still a long way away so don't expect to be reliving your friend's ski trips or a Beyonce concert tomorrow!  The same is true for the consumer version of the Oculus Rift, but for now Facebook can only hope that VR technology will be its saviour.

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