- 42% of companies have just one person looking after social media.
- 40% of companies have 2-3 people looking after social media.
- 9% of companies have six or more people managing social media.
- 25% of companies have interns helping with social media.
- 86% of companies measure social media in terms of likes and followers.
- Of all comms departments, advertising is the least likely to be in charge of social media in 26% of instances – marketing and PR are most likely (70% and 69% respectively).
Image courtesy of Ragan.
This is Battenhall. The brand communications agency for the social media economy.
We help build brand engagement, protect reputations and devise cutting edge campaigns that matter in our modern times. We eat, sleep and breathe innovation, and we are here to disrupt the old agency model.
From the blog
- Instagram launches new time lapse video app Hyperlapse August 26, 2014
- YouTube’s new Music Key service launches as direct competitor to Spotify August 22, 2014
- Instagram adds new marketing tools for account data insights and ads August 22, 2014
- A world beyond apps, from two different perspectives August 20, 2014
- Twitter launches data visualisation tool #EverydayMoments August 15, 2014
- Facebook now tells us when ads lead to purchases August 14, 2014
- Yo takes on Twitter with new sharing features August 13, 2014
- 5 graphs worth reading: the social media sections in Ofcom’s new UK media and comms report August 7, 2014
- How Buzzfeed is disrupting the media model with new hires and ways of working August 6, 2014
- Imoji App for iPhone turns your selfies into stickers July 24, 2014
- Facebook fights Twitter with Mentions and influencers July 24, 2014
- Tracking Transience: a project tracking ALL the things July 23, 2014
- Battenhall shortlisted for PR Week New Consultancy of the Year July 21, 2014
- One year in, how Battenhall’s focus on the 80/20 rule and innovation is working July 19, 2014
- Response to Facebook’s mood measuring experiment asks users to leave for 99 days July 16, 2014