If you subscribe to the Battenhall WhatsApp, you will know just how much messaging apps are disrupting brand communications – not just because you’ll be used to receiving from us what you might otherwise have taken from a newsletter or a Twitter trawl, but through the content that we share through it too, that shows daily how our clients and brands across the world are innovating with their use of messaging apps such as WhatsApp, Snapchat, Viber, Line, Firechat, Facebook Messenger, Instagram messaging and the list goes on.
This week at Wired Retail, which took place on Monday in London, Wired’s annual exploration of the ever-changing world of commerce explored amongst other things the theme of messaging apps for brand communication. This was delivered by speaker Siavash Ghorbani of Tictail. Ghorbani delved into how the advent of messaging apps for customer engagement has arisen, the benefits of doing so, and the possible future, where systems like Artificial Intelligence, talk back to the customer rather than just the brand’s customer care teams.
Image source: Battenhall’s own WhatsApp data