September 18, 2013Published by: Drew

Is Apple resurgent following iOS 7, iPhone 5s and 5c announcements?

Three or possibly even two years ago, depending on how you look at it, Apple was unquestionably the champion of the smartphone industry.  By 2011, it had left Nokia in the dust to claim the title as the largest mobile handset by revenue in 2011. Poor Nokia never recovered and ended up being gobbled up by a giant named Microsoft. IPhone was the undisputed king of the smartphone mountain.

But as Game Of Thrones illustrates, every king will be challenged for his leadership. Enter worthy challenger Samsung and its Galaxy S range. Before you could say “Candy Crush”, Apple found its dominant position in the balance as Samsung outsold Apple handsets globally.  To add insult to injury, Apple was being accused of no longer being innovative or, even worse, cool.  When the iPhone 4s and the iPhone 5 were met with less furor than their predecessors, one had to wonder if the late Steve Jobs’ company, once the epitome of cool technology, had lost its Midas touch.

iphone 5c

Yet it seemed Apple were unperturbed about all this-as if they had something hidden that would cement their position as the quintessential smartphone. In its recent announcements, Apple may just have revealed its trump cards.

This year, Apple announced two new additions to the Apple familia: the wallet-friendly iPhone 5c and the slick iPhone 5s. Additionally, Apple also announced a brand new operating system; the iOS 7, which gives the usual Apple interface a much-needed makeover. Whereas consumers were indifferent towards the gimmicky addition of Siri, the fingerprint identity sensor - the Touch ID for iPhone 5s - has been hailed as a truly revolutionary feature that will change the way consumers use their iPhone.

iPhone-5S-goldSo far, reviews for the iPhone 5s have been unanimous: the iPhone 5s is glorious. Like most great Kings, Apple may have successfully fought off those who wish to usurp it. Then again, the smartphone industry is one that is constantly innovating and we have no idea what Samsung, Microsoft (and Blackberry, yes, I am serious) have brewing in their kitchens. Only time and astronomical sale figures will determine if Apple still sits on the throne.

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