At 10pm last night UK time, Twitter’s bosses sent out a tweet announcing something big. The company is going public, following in the footsteps of Facebook last year. With shares in Twitter due soon to go on the open market, you have to wonder, will Twitter become the hottest ticket in town?
If you speak to any teens today, they will tell you that indeed it will. Twitter has managed to pull off a coup with its now utterly mainstream user base. The next generation is fed up with Facebook, so I hear. They are all about Twitter. Whilst volume of users on Facebook still outstrips anything else, many brands with an eye on the future can see that Twitter is the big player now across all generations and demographics.
The coming weeks will be interesting for watching what Twitter does next. This piece in Business Week looks at how Twitter can seek to avoid Facebook’s IPO stumble.
But for brands and social media, now is the time to double down on your Twitter strategy, because the best is yet to come.