Snapchat content is infamously incompatible. Taken in the moment and experienced in the moment, linking to Snapchat content from elsewhere, such as Facebook, Twitter or WhatsApp, has certainly not been possible to date. That is all about to change, as Digiday explains:
Snapchat’s enabling its publishing partners to promote their channels on Facebook and Twitter with links directly to their content, the company said today.
The media partners, which include Hearst, IGN, Vox, BuzzFeed, CNN and Vice, will share links on social media apps and the mobile Web that will take people directly to their Snapchat content. Publishers run their own channels on the messaging app, posting daily editions filled with video, animations, charts and articles.
“We are launching Snapcode deep-linking for Discover Channels, creating another way for partners to publicize their great content,” Snapchat said in a statement. “Snapcodes are scannable codes that link directly to content on Snapchat.”
Great news for those who are active on multiple networks, such as influential bloggers and vloggers – surely it won’t be long until deep linking comes to all users like with Instagram.