Twitter today published its annual review of the most talked about moments of the year. The 2013 edition is dominated by sport and One Direction. So no surprise there at all.
In its fourth year now, the annual roundup of most talked about things on Twitter provides an essential barometer into what brands, celebrities and anyone using Twitter for engagement need to get their heads around if they want to stay relevant on the ever-expanding social network. The top 10 most talked about events of 2013 include a lot of football. 80% of the most talked about topics in 2013 are sport, then 10% New Year’s Eve and 10% music.
Manchester United, One Direction, Andy Murray and the Royal Baby were amongst the other most talked about topics. You can read Twitter’s full report here including accounts to follow, topic breakdowns and most shared images and Tweets.