January 29, 2014Published by: Drew

McKinsey’s 6 ways business is being reshaped by digital

The global consulting firm McKinsey recently published an interesting insights piece looking at the different parts of business operations being disrupted by digital and the positive opportunities digital is creating. The article, titled: 'finding your digital sweet spot' is worth a read and is online here.

McKinsey digital transforming business - Battenhall

Our model of how social media is disrupting communications teams from March 2013 in full is here, and fits with McKinsey's model well. Battenhall's pyramids would be in each of McKinsey's six divisions, you could say.

Battenhall social media disruption model 2013

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