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Ofcom has released new statistics on media consumption amongst children and parents. The report is vast and contains hundreds of pages of data, but the social media research in particular is useful.
The findings show that 70% of children aged 12-15 in the UK who go online have a social media profile, and that figure is 20% for 8-11 year olds, and 5% of 5-7 year olds.
The full report is available through charts and / or the raw data here. Thanks to Benedict Evans of Andreessen Horowitz for the link.
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