Wouldn’t it be cool if we could easily find all the necessary mind power, tools and capital to innovate constantly. It’s surprising, but most of the activities we undertake every day are out-dated and inefficient.
In disrupting the traditional agency model, we’re constantly searching for new ways to work, collaborate and perform essential job functions in the PR and social space. Turbulence and change generally create opportunities for success. In searching to fill in the gaps, it’s become clear that the ability to create and innovate is often hindered by the need to question how useful or possible your idea is.
We are privileged enough to live in a society where individuals (aka. entrepreneurs) are gifted with the opportunity to change something, unfortunately creativity is educated out of us. One of my favorite TED talks was by award winning educationalist, Sir Ken Robinson, explaining that schools kill creativity. His contention? That as we grow older and are educated more, we are taught to repress creativity – essentially educating us to become boring. Robinson questions whether limiting the amount of creativity in the international curriculum actually helps anyone.