This week we held Battenhall's 5th annual social media future trends breakfast briefing at the screening room of the Soho Hotel, to mark the opening of Social Media Week London, and to launch our annual report looking at how some of the world's biggest brands are using social media for communications.
Summer might not be over just yet, but the change in weather would certainly suggest otherwise. June, July and August have flown by, and as always, there have been loads of new developments in the social media world. I don’t know about you, but I can’t even remember what I ate for breakfast let alone what new social media features and innovations came out, so here’s a quick and handy recap of some of the key highlights from each platform.
If, you are anything like me, and logging into Twitter to see an ‘Update to Terms and Conditions’ message pop up doesn’t appeal in the slightest, you’re in luck. Reading new Terms of Service notes, if you even do, is like a game of hide and seek to find what has actually changed, how to interpret the new changes, not to mention did you ever read them before to actually know what has changed? I thought not. Well, the good news is that I’ve read Twitter’s new T&Cs so you don’t have to.
Social media in China is nothing like what we’re used to in the West. Although the country’s Great Firewall blocks most external social media platforms, it is not short of its own unique social networks, as technology is a driving factor for the Chinese economy. RenRen, Weibo and Youku Tudou are examples of social media platforms that, from a Western perspective, are often said to be similar to Facebook, Twitter and YouTube. Yet, having just returned from Beijing, my argument is that they can't be so easily compared - especially when it comes to the WeChat app.
Splitting your bottomless brunch bill will soon be made easier with the introduction of person-to-person payments through Facebook Messenger in the UK. This feature was first launched in the USA earlier this year and was later enhanced by allowing payments to be made in a group chat. The service is free to use and does not require a password, however it does ask a couple of security questions before you can proceed with the payment. Furthermore, the payments are fully secure, protected and private.
Looks like there's a new messaging app in town that could shake things up and compete with the likes of WhatsApp and Yik Yak. Sarahah, a relatively unknown app, caught our attention last week, when it soared to the top of rankings of the most-downloaded apps in the UK, USA, Australia and Ireland. So what is Sarahah and what does it do? Read more
When Radio 1’s Dev came to us for advice on starting his own Instagram channel and said he wanted to get to 10,000 followers in just one month, we immediately jumped into action. There really is no time to waste when you want to build an audience of that size in little more than four weeks!