January 15, 2018Published by: Kieran Moriarty

Cold Snap – Snapchat’s winter of discontent continues

Over the last month, social media users have been bombarded with updates from the biggest social platforms: Instagram opened up an exciting range of possibilities for how people and brands could use the app via new features such as pinned stories and follow hashtags, Twitter followed suit with a game-changing update of its own; a “Threads” button which simplified the process of posting multiple tweets as part of a unified train of thought (alas, an update for editing tweets still remains elusive), and only last week, Mark Zuckerberg announced huge changes to Facebook’s algorithms with the aim of prioritising personal content from family and friends on our news feeds once more.

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January 12, 2018Published by: Drew

Facebook has announced major changes to the News Feed: what does it mean for brands?

Facebook has announced some major changes to the News Feed. In an announcement made directly by Facebook's founder Mark Zuckerberg himself, the planned changes have been described as a way of giving us better connections to one another. Of late, the News Feed has become congested with random videos, company posts, news headlines, and sometimes less savoury content too. Zuckerberg has made it clear he would like the News Feed to become front and centre in our personal social media lives once again.

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January 10, 2018Published by: Drew

Swipe left to like me on… Ripple. Move over LinkedIn

The world of professional social networking hasn't changed that much in the last 10 years. LinkedIn for contacts and companies, Twitter for chat and content, then blogs and forums for niches. Whereas the social media sphere as a whole has constantly evolved, we've seen relatively few newcomers to try to topple LinkedIn in the business space.

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December 22, 2017Published by: Drew

Battenhall’s 2017 in review

With Christmas rapidly approaching, and our agency's 5th birthday right around the corner, it is time to look back over the year gone by and reflect on how it all panned out.

Considering only four years ago we were a company of just one person in an empty co-space hub in Shoreditch, the last 12 months have without doubt been the most formative we've experienced to date. We've invested heavily into our infrastructure in a way that will help us to scale up in 2018, from our new and expanded Battenhall HQ, to new HR and finance systems, and two new technology products developed entirely in-house and used on almost all our clients now. We also took on 12 new team members, and many more have joined our extended team of photographers, linguists, developers and videographers. We said goodbye to some old faces too, inevitably, but that's the way things go.

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December 21, 2017Published by: Robert Haslam

Facebook is improving the feed. Like if you agree.

To end 2017, Facebook is making some changes that will impact the strategy some publishers use to drive engagement. Facebook, as with the other social networks, is constantly tweaking its algorithms to try and improve the experience of using the network. Done right, the algorithms help ensure that you, the user, see content that will interest you the most.

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December 15, 2017Published by: Jonny Atter

Instagram shopping, highlights and hashtags

Instagram has rolled out a number of exciting new features in the last few weeks with highlights, archiving, the ability to follow hashtags and teasers for shoppable posts. Like anything in the ever-changing world of social media, there’s a lot to take in, but we’ve explored what they all do and how brands could use them.

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November 9, 2017Published by: Drew

Battenhall named best communications agency by the PRCA

This week we won best communications agency in the UK by the PRCA in their medium-sized consultancies category, and we're properly reeling from the news!! A very proud team here at Battenhall HQ have been taking a moment to reflect on what has been a transformative and extremely busy year, and this award has been the icing on the cake.

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November 6, 2017Published by: Phil

Which social media do U.S. adults get their news from?

Last Thursday the Pew Research centre published new research about news consumption by U.S. adults through social media. The research shows that social media sites, led by Facebook, are still the primary source of news for a lot of U.S. adults and this trend can be seen across other countries where these social networks are similarly popular.

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