Pew, the internet research centre, has published a new report looking at teen social network usage. The full report, available to download here, is a fascinating read.
Perhaps most startling is the sheer dominance of Facebook, and also the rise of Twitter amongst teens. Only last week at PR Week’s PR and The Media conference we heard Radio 1’s Rod McKenzie declare Facebook as ‘dead among young people’ and that ‘no self-respecting young person would be on Facebook’. He referenced Tumblr, SnapChat and Keek as being en vogue. In fact both on number of accounts and most-used social networks, Facebook is trouncing everything else, with Twitter a well-earned second place with one quarter of teens using Twitter.
Taken from the summary of the Pew report:
- Teens are sharing more information about themselves on social media sites than they did in the past. For the five different types of personal information that we measured in both 2006 and 2012, each is significantly more likely to be shared by teen social media users in our most recent survey.
- Teen Twitter use has grown significantly: 24% of online teens use Twitter, up from 16% in 2011.
- The typical (median) teen Facebook user has 300 friends, while the typical teen Twitter user has 79 followers.
- Focus group discussions with teens show that they have waning enthusiasm for Facebook, disliking the increasing adult presence, people sharing excessively, and stressful “drama,” but they keep using it because participation is an important part of overall teenage socializing.
- 60% of teen Facebook users keep their profiles private, and most report high levels of confidence in their ability to manage their settings.
- Teens take other steps to shape their reputation, manage their networks, and mask information they don’t want others to know; 74% of teen social media users have deleted people from their network or friends list.
- Teen social media users do not express a high level of concern about third-party access to their data; just 9% say they are “very” concerned.
- On Facebook, increasing network size goes hand in hand with network variety, information sharing, and personal information management.
- In broad measures of online experience, teens are considerably more likely to report positive experiences than negative ones. For instance, 52% of online teens say they have had an experience online that made them feel good about themselves.
Below is the graphic charting the most often used social networks:
The report is a rich seam of information on future social media usage, not just the present state of youth internet, and well worth your time digesting in full.
We help build brand engagement, protect reputations and devise cutting edge campaigns that matter in our modern times. We eat, sleep and breathe innovation, and we are here to disrupt the old agency model.
From the blog
- The Battenhall WhatsApp stats show engagement wins over noise February 1, 2015
- Why Facebook’s new user numbers signal a turning point for the social media age January 29, 2015
- Battenhall shortlisted for Best Small Agency at the PR Moment Awards January 29, 2015
- Snapchat launches Discover January 27, 2015
- Launching the Battenhall WhatsApp January 22, 2015
- Speaking at #FjordKitchen London on digital disruption and the Real World Web January 21, 2015
- Facebook at Work launches to help employee communications January 14, 2015
- WhatsApp hits 700m users and 50bn messages daily overtaking text messaging January 13, 2015
- In numbers: why brands need to start taking Snapchat seriously January 9, 2015
- LinkedIn expands long form blogging to most of its users January 8, 2015
- The Financial Times looks at how brands are riding the social influencer wave January 6, 2015
- “I am Elon Musk, CEO/CTO of a rocket company, AMA!” Why Elon Musk’s Reddit AMA is such great PR January 6, 2015
- Global Social Network and Messaging App user numbers: December 2014 December 19, 2014
- Battenhall’s 2014 in review December 18, 2014
- Just how super is SUPER? December 15, 2014
- February 2015 (1)
- January 2015 (11)
- December 2014 (6)
- November 2014 (10)
- October 2014 (4)
- September 2014 (10)
- August 2014 (10)
- July 2014 (11)
- June 2014 (12)
- May 2014 (11)
- April 2014 (13)
- March 2014 (15)
- February 2014 (21)
- January 2014 (19)
- December 2013 (7)
- November 2013 (12)
- October 2013 (9)
- September 2013 (11)
- August 2013 (5)
- July 2013 (13)
- June 2013 (8)
- May 2013 (14)
- April 2013 (14)
- March 2013 (9)