June 10, 2014Published by: Anton Perreau

President Obama live Tumblr Q&A

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There are firsts for everything in social media and today President Obama performed the first ever Presidential Q&A on Tumblr - the microblogging platform. The subject matter all the more relevant for Tumblr's core audience of teens and college students: education and college cost, value and affordability.

The Q&A, held on The Official White House Tumblr page was moderated by Tumblr’s founder/CEO David Karp and filmed live from The White House in Washington D.C. Users of tumblr were invited to submit their questions through a dedicated URL - then selected ones were asked to the president. Throughout the Q&A, the hashtag #ObamaIRL recieved around 1,500 tweets with a reach of around 42.4 million.

Questions were listed on screen, complete with the question askers tumblr address and profile photo. Some of the questions focused on the future tech entrepreneurs of tomorrow, asking how President Obama would inspire future tech moguls to fulfil their own dreams and build something like Tumblr or Facebook.

Different demographics have always flocked to varied social networks - here on a topic close to the hearts of teens and college students alike, The White House is proving that behind it's politics, legislation and formalities, it is still dedicated to open forum even on the most relevant of platforms. As said by President Obama in the live Q&A,

"We're constantly looking for new ways to reach audiences in ways that are relevant to them."

The White House has continued to push forward with ensuring they cover off the social web with a strong presence on Facebook, Twitter, Google+, YouTube, Flickr, LinkedIn, Foursquare and Vimeo.

Visit The Official White House Tumblr to read more about this.

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