Private photo-sharing is the latest craze sweeping social media platforms. Just recently, Twitter launched a new app that enabled its users to do just that direct messaging.
As if that didn’t already have SnapChat feeling vulnerable, Instagram – which has around 150 million users – has just introduced direct messaging to its service.
No longer is it mandatory for users to share photos of their lunch publicly; they can now share them with their peers alone and also receive private pictures and videos from those they follow.
While this new addition to Instagram will be welcomed by its user base, who now have more choice in how they share their photos and videos on Instagram, what new opportunities does it present for brands?
Certainly, the ability to directly message users provides brands with an opportunity for some customer relationship management (CRM) and facilitate deeper relationships with their customers. Gap has already seen the potential of this by messaging the first 15 individual people who commented on one of its posts with a limited edition Gap product.
As well as this, brands can directly deal with customers’ complaints in the same way they might do on Twitter. With direct messaging, brands can truly have one-on-one conversations with its customers and offer a more bespoke service.
With its introduction of video sharing (taking a leaf out of Vine’s book), sponsored posts and now direct messaging, its clear that Instagram wants to be more than just a photo and video sharing service but a social media platform that provides numerous opportunities for users’ and brands’ communication needs. Ultimately, this will make Instagram a more profitable platform for its shareholders.
Whether or not the Facebook owned platform can make this transition is still up for debate but what is certain is that Instagram has big ambitions and, with all the new features it has announced and implemented this year, it certainly isn’t keeping them private.
We help build brand engagement, protect reputations and devise cutting edge campaigns that matter in our modern times. We eat, sleep and breathe innovation, and we are here to disrupt the old agency model.
From the blog
- Is now the time to capitalise on shopping through social media? August 21, 2015
- Three top tips for YouTubers working with brands August 20, 2015
- Facebook tests out Medium-style blogging on Notes August 18, 2015
- Google becomes Alphabet and what it means for digital innovation August 11, 2015
- Register to attend Battenhall’s 2015 FTSE 100 Social Media Report launch at Social Media Week London August 10, 2015
- Vero Launches Relationship-Based Social Network July 28, 2015
- Battenhall named finalist for two ‘best agency’ PR Week Awards July 24, 2015
- Instagram launches desktop search: suddenly becomes 100x more brand friendly July 21, 2015
- Future trends in social media: slides from Public Sector Comms conference London 2015 July 10, 2015
- Instagram turbo charges its app launching powerful search and discover features June 24, 2015
- Quartz launches Atlas: The new home for charts and data June 23, 2015
- BuzzFeed launches dedicated serious news app June 19, 2015
- LinkedIn trials two new apps, makes moves into the messaging space June 18, 2015
- Creative ‘Here London’ Conference – best of the bunch June 16, 2015
- Will Jack make Twitter cool again? June 12, 2015
- August 2015 (5)
- July 2015 (4)
- June 2015 (8)
- May 2015 (4)
- April 2015 (5)
- March 2015 (9)
- February 2015 (7)
- January 2015 (11)
- December 2014 (6)
- November 2014 (10)
- October 2014 (4)
- September 2014 (10)
- August 2014 (10)
- July 2014 (11)
- June 2014 (12)
- May 2014 (11)
- April 2014 (13)
- March 2014 (15)
- February 2014 (21)
- January 2014 (19)
- December 2013 (7)
- November 2013 (12)
- October 2013 (9)
- September 2013 (11)
- August 2013 (5)
- July 2013 (13)
- June 2013 (8)
- May 2013 (14)
- April 2013 (14)
- March 2013 (9)