Private photo-sharing is the latest craze sweeping social media platforms. Just recently, Twitter launched a new app that enabled its users to do just that direct messaging.
As if that didn’t already have SnapChat feeling vulnerable, Instagram – which has around 150 million users - has just introduced direct messaging to its service.
No longer is it mandatory for users to share photos of their lunch publicly; they can now share them with their peers alone and also receive private pictures and videos from those they follow.
While this new addition to Instagram will be welcomed by its user base, who now have more choice in how they share their photos and videos on Instagram, what new opportunities does it present for brands?
Certainly, the ability to directly message users provides brands with an opportunity for some customer relationship management (CRM) and facilitate deeper relationships with their customers. Gap has already seen the potential of this by messaging the first 15 individual people who commented on one of its posts with a limited edition Gap product.
As well as this, brands can directly deal with customers’ complaints in the same way they might do on Twitter. With direct messaging, brands can truly have one-on-one conversations with its customers and offer a more bespoke service.
With its introduction of video sharing (taking a leaf out of Vine’s book), sponsored posts and now direct messaging, its clear that Instagram wants to be more than just a photo and video sharing service but a social media platform that provides numerous opportunities for users’ and brands’ communication needs. Ultimately, this will make Instagram a more profitable platform for its shareholders.
Whether or not the Facebook owned platform can make this transition is still up for debate but what is certain is that Instagram has big ambitions and, with all the new features it has announced and implemented this year, it certainly isn’t keeping them private.
We help build brand engagement, protect reputations and devise cutting edge campaigns that matter in our modern times. We eat, sleep and breathe innovation, and we are here to disrupt the old agency model.
From the blog
- Facebook’s latest experiment September 12, 2014
- How Apple’s social media strategy with fashion bloggers is taking aim not at the watch, but at the wrist September 10, 2014
- Battenhall’s Social Media Week London 2014 event open for registration September 4, 2014
- Reddit launches AMA app September 3, 2014
- 10 must-have IFTTT recipes for social media managers August 29, 2014
- Instagram launches new time lapse video app Hyperlapse August 26, 2014
- YouTube’s new Music Key service launches as direct competitor to Spotify August 22, 2014
- Instagram adds new marketing tools for account data insights and ads August 22, 2014
- A world beyond apps, from two different perspectives August 20, 2014
- Twitter launches data visualisation tool #EverydayMoments August 15, 2014
- Facebook now tells us when ads lead to purchases August 14, 2014
- Yo takes on Twitter with new sharing features August 13, 2014
- 5 graphs worth reading: the social media sections in Ofcom’s new UK media and comms report August 7, 2014
- How Buzzfeed is disrupting the media model with new hires and ways of working August 6, 2014
- Imoji App for iPhone turns your selfies into stickers July 24, 2014
- September 2014 (4)
- August 2014 (10)
- July 2014 (11)
- June 2014 (12)
- May 2014 (11)
- April 2014 (13)
- March 2014 (15)
- February 2014 (21)
- January 2014 (19)
- December 2013 (7)
- November 2013 (12)
- October 2013 (9)
- September 2013 (11)
- August 2013 (5)
- July 2013 (13)
- June 2013 (8)
- May 2013 (14)
- April 2013 (14)
- March 2013 (9)