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Snapchat introduces shoppable ads and ups its game to monetise the platform

Snapchat story explorer

From emoji videos to exciting new caption limits, it seems that ghostly video app Snapchat always has a trick up its sleeve to surprise users. After the launch of its money transfer service Snapcash, it seems the monetisation of the platform is about to reach a whole new level, as Snapchat introduces 10-seconds call-to-action ads.

Released within the Cosmopolitan magazine discovery channel, discount retailer Target and French luxury cosmetic brand Lancôme will be the first to test out shoppable video ads, with viewers being able to swipe up to access additional information about the products. Most importantly, the users won’t need to leave the platform to complete their purchase, making the shopping experience ridiculously smooth and easy – not to mention dangerous!

Although social channels accounted for only 1.8% of online sales during the past holiday season, Snapchat – with its 100 million daily users viewing nearly 10 billion videos each day – is certainly the place to be when it comes to social media experiments. We look forward to texting this out on expenses, for work R&D purposes only of course. 

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