It has been announced today that Google+ is being officially split into two (or more) parts, named ‘Photos’ and ‘Streams’. The two new elements are being led by Bradley Horowitz, a longtime Google VP of Product Management.
Historically, Google+ has been useful for increasing authorship of a blog or website, focusing on SEO which Google has always had a big stake in through their majority share in the search market. Google+ also automatically backs up users’ photos online, aggregates content from location pages, and acts as a contact book for Gmail. However, much of this functionality is already possible without Google+ although more social elements will probably be reduced with this change.
In an interview with Forbes last week, Sundar Pichai hinted that Google+ was being split up. Whilst Horowitz who’s now heading up Google+ has confirmed rumours, Google has yet to make an official announcement on what will happen next to the social network. A big element of the social network that is now integrated into Android and Google for Work is ‘Hangouts’ although its future looks uncertain.