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Tag Archives: advertising

The demise of newspapers, and what it means for digital media

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For the past 15 years or so, circulation figures for the national newspapers in the UK have been in steady decline, and slumping sales have resulted in the closure of many newspapers nationwide, and globally. Today, another paper was axed. New Day, a daily newspaper launched by publisher Trinity Mirror, announced that it was to […]

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How digital is reshaping the world of advertising

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If you read one thing today, make it the Connected Business supplement in this morning’s Financial Times. It explores how digital is reshaping the world of advertising, from a high level how technology is changing the way brands sell, to the new social media influencers, five future marketing trends, a half-page graphic (see below) expanding on […]

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YouTubers: brand endorsement crack down by ASA

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We recently blogged about the rise of YouTube celebrities and for years now brands have been tapping into their highly engaged audiences through brand endorsements. The influence of these YouTubers has been picked up by the media this year, uncovering that YouTubers can earn in the region of £100k in return for a day of product […]

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Facebook break up: brands and young users move on

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Every month we number crunch to find out how many active users each social network has and every month since we started doing this, we see Facebook is still on top with over a billion users. Yet research tells us that despite these stats, many brands and young users have broken up and moved on […]

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Google’s Moto X phone interactive print ads inspire online

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Wired magazine is running what some are calling the first ever interactive print ad. It’s for the new Moto X phone from Google and it’s getting everyone talking online. Take a moment to watch the video below, which has amassed over a million views already. From early blogger reports, the phone is pretty good too…

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How to get started with the new Twitter advertising system for reputation management and brand engagement

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Twitter this morning announced that any account in the UK, Ireland and Canada can now take advantage of its new self-serve advertising set-up. Previously only available in the US, this new service allows you to buy your own ad space on Twitter, simplifying the process and making it more flexible and affordable to get your […]

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Big Brother is watching you… so it can target you with coffee ads

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“Big Brother is watching you.” The famous and haunting phase from George Orwell’s classic dystopian novel, 1984, in which a society is pictured under constant surveillance from an authoritarian government who could detect your every move and thought. This isn’t unlike the way modern brands are now using technology to monitor the way consumers behave. […]

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