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January 22, 2018Published by: Rebecca Gill-Clarke

Brits can now join in on the fun of quiz show app HQ Trivia

Set your calendar alerts people - it’s finally here! The massively popular iOS (and now Android!) quiz show game HQ Trivia is now available in the UK. For those in the dark, HQ Trivia has really taken off across the pond, hooking in over 15,000 participants per game. Twice a day during the week and once a day on the weekend, a live game show takes place on your phone with the chance to win a share of a cash prize by correctly answering a set of trivia questions. Brits in the know have been tuning in at unsociable hours for a chance to compete in the North American version of the game, but the new UK version promises to air at 3 pm and 9 pm GMT.

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January 10, 2018Published by: Drew

Swipe left to like me on… Ripple. Move over LinkedIn

The world of professional social networking hasn't changed that much in the last 10 years. LinkedIn for contacts and companies, Twitter for chat and content, then blogs and forums for niches. Whereas the social media sphere as a whole has constantly evolved, we've seen relatively few newcomers to try to topple LinkedIn in the business space.

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August 1, 2017Published by: Fereshta Amir

Sarahah: the new anonymous messaging app on the block

Looks like there's a new messaging app in town that could shake things up and compete with the likes of WhatsApp and Yik Yak. Sarahah, a relatively unknown app, caught our attention last week, when it soared to the top of rankings of the most-downloaded apps in the UK, USA, Australia and Ireland. So what is Sarahah and what does it do?
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January 15, 2016Published by: Steph Bennett

Anyone for Peach?

The tasty new social network Peach, arrived on the scene just one week ago today. Created by the founder of Vine, it claims to be a fun, simple way to keep up with your friends and be yourself.

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October 14, 2015Published by: Mashaal Jolly

Will Pinterest be the new online shopping marketplace for fashion brands?

 

pinterest-buy-buttonLast week, Pinterest rolled out the ‘buy’ button to thousands more merchants, four months after it unveiled its e-commerce plans. Social platforms such as Facebook, YouTube and Twitter have all jumped on the bandwagon to make their sites and apps shoppable with an additional button to buy the product featured, shortening the process from decision to purchase.

Whether you're planning a wedding, searching for outfits, creating arts and crafts with your children or decorating your home, Pinterest has typically been the platform used for practical and inspirational ideas. Today, the platform stands as a ‘social shop’ for its followers and removes the hassle of searching for an item of interest externally.

According to Fortune.com, the visual discovery tool now has more than 60 million ‘shoppable’ pins available across its platform, with users often searching with the intention to buy. Interesting and eye-catching ‘pins’ - or visual bookmarks - previously directed users  to blog posts or a completely different website. However, with ‘buy’ buttons now embedded onto Pinterest itself, could this affect the way shoppers purchase items from their favourite fashion brands?

sections-from-apple-store-fashion-picks

Dedicated fashion followers and bloggers are always open to new and innovative companies. Whether it’s eBay, charity shops or vintage marketplaces, they’d go anywhere to get their hands on the unique and exclusive. Let’s face it... no one wants to be caught in the same outfit as someone else, which is why apps including Depop, eBay, Asos Marketplace, ASAP54 and Grabble have generated a stream of income for fashionistas recycling their apparel. Apps like online fashion directory, Shopstyle, owned by POPSUGAR Inc, also has a click-to-buy option and offers high-street brands, but could Pinterest’s latest venture see the likes of POPSUGAR being dethroned?

It's fair to say that there are platforms available for every type of shopper, but Pinterest seems to be the go-to platform which will create success for bloggers and smaller, independent brands who ‘pin’ on a regular basis. With 100 million users, Pinterest already has the numbers and fashion brands to capitalise on its offerings. Many brands have seen company profits double since the ‘buy’ button was introduced, however, bigger brands also stand to benefit from uploading their lookbooks and driving more traffic to their websites through Pinterest.