All Posts in apple
December 11, 2015 — Published by: Samantha Sy
This week the world's social networks have released their picks of the biggest moments 2015. With the New Year approaching, these reviews give a great insight into how we consumed and shared media this year, and perhaps why the impression of how 2015 went down is different depending on the social network you favour. It shows trending topics from a range of different interests that we, as a world, joined together to appreciate, sympathise and enjoy.
September 10, 2014 — Published by: Drew
Those following brand social media trends will find last night's launch of the Apple Watch and iPhone 6 of interest, not just for the shiny gadgets that were launched, but for how Apple courted social media influencers from the fashion industry for the first time and in unprecedented numbers.
As reported here in Reuters, Apple sent a large number of fashion editors and bloggers out to Silicon Valley to attend the launch. Now we can see why, as the coverage of the Apple Watch has ignited discussion around a new category of product, new kinds of store and a whole heap of new ideas for accessories, all of which will be crucial to the company as it looks to diversify from electronics.
An absolute must read is this blog by London's Imran Amed from Business of Fashion, the high profile fashion trends influencer, who was sent out to the event. Amed's piece is long and goes into great depth, but the below section jumped out at me, because it shows how Apple needs to do more than just make its watch appealing. It needs to make the watch as an entire product category appealing to a new generation:
For vast swathes of young people under the age of thirty, Apple’s challenge is different. Today, this demographic rarely wears watches at all. Their first instinct is to look at their mobile phones to check the time (and accomplish other tasks). Apple will need to convince young users that there is value in wearing something on their wrists in the first place. Apple is hoping that by positioning their new smartwatch as a companion device to the iPhone, enabling users can scan emails, answer phone calls and check their calendars without having to fish out their mobiles, the Watch will naturally mesh into young people’s lives.
Here Apple is taking aim not at the watch, but at the wrist, which I think will be a fascinating battleground for digital brands in the coming months. I for one am looking forward to getting a hands-on session with the watch, not only for how it will impact how we use social media, but for the digital health aspects too, something which I explored here last night.
June 4, 2014 — Published by: Drew
Apple has announced that it will release two new major additions to its iOS software this autumn. Called HealthKit and HomeKit, they will arrive with iOS in September 2014 and will herald a new era of mainstream Digital Health and Digital Home / Internet of things control.
I have been a follower of the quantified self movement for longer than I can measure. I only bought my first digital health gadgets two or three years ago, and my fascination and experimentation with Internet of things services such as IFTTT.com is verging on the fanatical. As anyone that works with me will testify, I think that the fusion of social media and digital on our health and on the world around us is a huge shift that we are experiencing right now.
What Apple have announced is a set of new features to their iOS software. HealthKit will be your window into quantifying your digital self, from bio signals to sleep quality and energy used. Similar to the advanced gadgets and apps that are already on the market, but think Apple-mainstream. Then similar for HomeKit - imagine pretty much any electrical device in the world around you being controlled the way you can now control your music.
If you have not began experimenting with what this all means you're online off-line experience, now is the time to start. The digital world is about to get a whole lot bigger.
September 18, 2013 — Published by: Drew
Three or possibly even two years ago, depending on how you look at it, Apple was unquestionably the champion of the smartphone industry. By 2011, it had left Nokia in the dust to claim the title as the largest mobile handset by revenue in 2011. Poor Nokia never recovered and ended up being gobbled up by a giant named Microsoft. IPhone was the undisputed king of the smartphone mountain.
But as Game Of Thrones illustrates, every king will be challenged for his leadership. Enter worthy challenger Samsung and its Galaxy S range. Before you could say “Candy Crush”, Apple found its dominant position in the balance as Samsung outsold Apple handsets globally. To add insult to injury, Apple was being accused of no longer being innovative or, even worse, cool. When the iPhone 4s and the iPhone 5 were met with less furor than their predecessors, one had to wonder if the late Steve Jobs’ company, once the epitome of cool technology, had lost its Midas touch.
Yet it seemed Apple were unperturbed about all this-as if they had something hidden that would cement their position as the quintessential smartphone. In its recent announcements, Apple may just have revealed its trump cards.
This year, Apple announced two new additions to the Apple familia: the wallet-friendly iPhone 5c and the slick iPhone 5s. Additionally, Apple also announced a brand new operating system; the iOS 7, which gives the usual Apple interface a much-needed makeover. Whereas consumers were indifferent towards the gimmicky addition of Siri, the fingerprint identity sensor - the Touch ID for iPhone 5s - has been hailed as a truly revolutionary feature that will change the way consumers use their iPhone.
So far, reviews for the iPhone 5s have been unanimous: the iPhone 5s is glorious. Like most great Kings, Apple may have successfully fought off those who wish to usurp it. Then again, the smartphone industry is one that is constantly innovating and we have no idea what Samsung, Microsoft (and Blackberry, yes, I am serious) have brewing in their kitchens. Only time and astronomical sale figures will determine if Apple still sits on the throne.