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Tag Archives: apps

September – appdates left, right and centre

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Working at Battenhall means that we have a whole bunch of eyes on a whole bunch of social networks – an advantageous position to be in when updates and changes come in. We’re regularly alerted to an app update from team members in our Battenhall WhatsApp group. Whether it’s getting revelling over the latest update […]

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Yik Yak finally launches on the web

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Nearly a year ago, we blogged about a new player in the messaging app game, called Yik Yak. The hyper-local so-called ‘gossip’ app raised millions in funds and took the US college campuses by storm, and now, has launched on the web. The app acts like a local bulletin board for your area by showing the […]

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The advent of WhatsApp for brand communications

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WhatsApp last week announced that it is rolling out new services aimed at businesses that are communicating with their customers, along with the news that the Facebook-owned messaging app is dropping the $1 annual fee that some customers are charged. While much buzz was made about the dropping of the dollar fee, the advent of new WhatsApp […]

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Can the BBC iPlayer creator help us find what we actually want to know on social media?

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A clear problem is emerging with social media; it doesn’t tell us what we want to know. On Facebook we only become friends with people we know and like pages that fill our timeline with vaguely irrelevant spam about the Kardashians, on Twitter we follow users we find interesting but they don’t post the content […]

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Just how super is SUPER?

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This month, a new social network called ‘SUPER’ launched, created by Biz Stone, co-founder of Twitter, Inc and also helped to create and launch Xanga, Odeo, The Obvious Corporation and Medium. In 2013, Biz Stone launched Jelly – a visual app that focused on users asking and answering questions. Whilst the app received quite a bit […]

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A world beyond apps, from two different perspectives

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This week the popular press has covered a new stat that has been revealed at length: that app downloads have for the first time begun to decline.It has started many off asking is this the end of apps? The truth is possibly that this is the summer and over the summer traffic dips for a […]

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SnapChat experiments with collaborative timelines, again

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Last night, SnapChat users were in for a surprise as the social photo sharing app rolled out RioLive, showing live coverage of SnapChatters in Rio perfectly timed around the Cup’s final match. RioLive was not promoted, but simply appeared in users’ timelines, with only users in Rio being able to add to it. This is the […]

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How engaging teens on social media needs an understanding of the real reason Facebook is uncool

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If you are working on brand communications in a role where understanding teen media consumption is important, then this article on Fast Company is a must-read.   Many think that the reason Facebook is seen as uncool and ‘dead’ amongst teens is that parents like using Facebook, so teens don’t. The truth, it seems, is in […]

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Facebook’s brave new venture into unbranded apps

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Throughout it’s development, much of Mark Zuckerberg’s focus for Facebook has been to bring people inside the Facebook iOS and Android Apps, onto the platform and through the channels that are Facebook branded. However, now this strategy has changed – a new direction to “unbundle the big blue app” has been set instead to build […]

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Why apps will become obsolete

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Apps were a revolution  when smartphones started to get big. Now we are facing an era of digital and social interactions on TVs, watches, cars, devices that don’t have screens at all (like lights bulbs, pedometers and fridges). We are also spending less time in each app, doing the open-refresh-scan-close cycle with app after app […]

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From public to private: Instagram launches direct messaging feature

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Private photo-sharing is the latest craze sweeping social media platforms. Just recently, Twitter launched a new app that enabled its users to do just that direct messaging. As if that didn’t already have SnapChat feeling vulnerable, Instagram – which has around 150 million users – has just introduced direct messaging to its service. No longer is […]

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Tracking Digital Consumer Behaviour: Deep Digging from McKinsey

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Understanding and tracking the way in which digital consumers behave is becoming more complicated by the minute. Different mediums that didn’t even exist a month ago, let alone a decade or a century ago, change on an almost daily basis. Whilst skimming the surface of new digital trends is easy, the ability to gain insight, […]

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