I'm heading out to Dusseldorf today to speak at Innovation in Sports 2016, an event which kicked off last year at Manchester United's HQ, Old Trafford, and this year has doubled in size and taken on an international flavour, with 2,000 delegates heading over the the Dusseldorf Congress for two-day event.
If you’re anything like us, you’re never too far away from your phone. Chances are you’re reading this on yours right now, and it’s also highly likely that you’ve got WhatsApp installed, which is why this next bit is so important.
Each year, we publish a major report into how the world's biggest brands use social media, with the focus bring on the FTSE 100 list of companies. This body of work is now in its 4th year, and the new Battenhall FTSE 100 Social Media Report will be unveiled on 12th September as part of Social Media Week London, at our big event, the Battenhall 2017 Social Media Trends Briefing. Here's how to get involved.
Snapchat yesterday announced a new integration with Bitmoji, part of Bitstrips, a personalised emoji app which the company bought in March 2016 for a reported $100 million. So what is Bitmoji, how do you use it and what does Battenhall make of it?
It may sound like a minor update, but the rumour in itself has made social media managers (and savvy tweeters) rejoice. According to Bloomberg, Twitter could be changing the way that it counts characters. This means that photos and links will no longer be included in the character limit that currently uses 23 characters for a link or photo. We all know how irritating it is to cut down on your own creative witticism to fit within the 140 character limit, let alone reducing it further to add an amusing GIF or meme.
This is a post about how Battenhall works. We are now three years old, and throughout our time building up this business we have tried to foster a new way of working that I felt when we launched better fits the social media age in which we live. The good news is that our model is flourishing. And the single question I get asked the most about what we do at Battenhall is: "but how does it work in reality?" So I wrote this post to explain a little.