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Tag Archives: Battenhall

How digital is transforming business in the social media age

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The newest piece of research out from McKinsey looks at how CEOs can address the strategic challenges brought about by the ‘digital revolution’ going on right now. The consultancy firm’s graphic, below, shows the importance of being an early adopter, so as to be able to spot digital trends that will go beyond the tipping […]

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#BattenVEDA: Vlogging tips and tricks

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It’s day 14 of #BattenVEDA which means we’re almost at the halfway point and I’m delighted to be able to tell you that the 35 vloggers who are taking part in our challenge to vlog every day in April, have produced more than 300 vlogs and come from five different continents: Asia, Australia, North America, South America, […]

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Calling all future Battenhallers… we’re hiring

Life in an agency is never dull, that’s for certain. At Battenhall our client work involves above and below the line campaigns, social, traditional and mainstream, planning, audits, business consulting and a lot of design & build. We’re looking for new talent across the board to add to our rapidly growing team – we’re hiring […]

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Battenhall turns one: the year in review

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This time 12 months ago, to the day, Battenhall opened its doors for business. An empty-ish office in London’s tech city glistened with optimism at shaking up the comms industry just a little bit. Our manifesto of disrupting the status quo was something that we were lucky enough to see deliver some amazing launch clients, […]

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Calling all causes: Battenhall’s birthday present is back to you

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Since launching Battenhall we have been trying to disrupt the traditional agency model, a little bit at a time. We are about to turn one year old, and to celebrate, we want to give something back. As part of the way we work here, we spend 20% of our time on non-client causes. Anything goes, […]

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Glamour magazine talks to YouTube’s social media influencers

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This month’s Glamour magazine has run a four-page cover story feature on YouTube and the new breed of social media moguls ‘vlogging their way to the top’. I spoke to the writer of the piece, Olivia Solon, from the perspective of what can be achieved and why vloggers are doing it. The full piece is […]

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Battenhall’s first year: 2013 in review

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To call 2013 an eventful year would be an understatement. Just nine months ago Battenhall launched, as a new agency to the market, offering clients communications consultancy with deep social media expertise. As a team we were reflecting earlier this week on how 2013 went and how next year is going to shape up, so […]

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Battenhall moves to new home

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Today Battenhall has moved to its new home, in The Angel of Islington. Finding a new home for Battenhall took time; we’ve been very specific because we only want the best place for our growing team and clients. Our new office comes complete with some smart built-in tech, eight different varieties of tea and an impressive […]

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Battenhall in today’s Financial Times

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My favourite part of today’s Financial Times reads: “At Battenhall it is the workplace culture that is perhaps the biggest attraction.” But of course I’m biased! It’s awesome to see the work we’ve started doing here get noticed, and in such a prestigious title. We were interviewed last month for a feature on progressive workplace […]

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Nurturing innovation

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Wouldn’t it be cool if we could easily find all the necessary mind power, tools and capital to innovate constantly. It’s surprising, but most of the activities we undertake every day are out-dated and inefficient. In disrupting the traditional agency model, we’re constantly searching for new ways to work, collaborate and perform essential job functions […]

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The new executive must-have: the social media scribe

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Gary Vaynerchuk is the famous wine blogger turned social media agency boss who has built a 250-strong team at his brand Vayner Media in just four years. His latest move, as covered in Forbes last month, is a focus on demonstrating first hand how important it is to extract and publish first person opinion from […]

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How to access Twitter’s new Analytics for all users

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This afternoon Twitter quietly launched analytics to all users’ accounts. The new dashboard, to date available only to select accounts, is available at http://analytics.twitter.com by logging into which ever Twitter account you wish to access. Below is an example of what you will see when accessing Twitter Analytics, taken from my own personal account @drewb. […]

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Big news for brands: Twitter’s new Lead Generation Card

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Twitter unveiled its new Lead Generation Card today, which is an expandable tweet format allowing users to show their interest in discounts or offers being promoted by their favourite brands. Twitter Cards make it possible to attach media experiences to Tweets that link to content. When users expand the brand’s Tweet, they will see a description […]

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Pew’s new teens on social media report: 94% use Facebook, 26% Twitter, 5% Tumblr

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Pew, the internet research centre, has published a new report looking at teen social network usage. The full report, available to download here, is a fascinating read. Perhaps most startling is the sheer dominance of Facebook, and also the rise of Twitter amongst teens. Only last week at PR Week’s PR and The Media conference […]

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What is Tumblr and why did Yahoo buy it for one billion dollars?

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Tumblr today announced that it sold itself to Yahoo for $1.1 billion in cash. This is one of the biggest social network acquisitions we have ever seen, considering the cash payout and the fact that two very very different web companies are coming together at a critical time in the social web. Here is a […]

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The BIMA startup seminar at Google Campus

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Yesterday BIMA, the British Interactive Media Association, hosted an event dedicated at the tech startup community, which I was kindly offered a chance to speak at. Hosted at Google Campus just opposite Battenhall on Bonhill Street in Tech City, the event was a panel discussion and networking for digital industry entrepreneurs and those interested in […]

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Battenhall’s new client: Open the Shoreditch Village Hall

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This morning a new client launches with the help of team Battenhall. We are working with the team at Shoreditch Works to bring to life a new part of the fabric of London’s Tech City, hopefully if the project gets the backing it needs. Launching today on Kickstarter with the goal of raising £25,000 in […]

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Instagram’s new photo tagging and what it means for brands

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Instagram last week launched its new photo tagging feature, meaning you can now tag any person or brand in your own photos, which will then automatically appear in the “photos of you” section of their profile. Whereas before you could only @mention each other in comments, it’s now easier to keep track of who’s who. A […]

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Over 25s are “search-first” and under 24s “social-first”

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The good people of Deloitte’s media and entertainment practice have published their newest and seventh annual consumer media report, titled ‘Love in a cold climate’, which has some interesting findings on digital that are worth sharing. On social media, Deloitte has suggested that Facebook is the only mass-market social network in the UK, with Twitter and […]

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We check our phones 150 times a day and upload 400 million tweets

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This week the annual London-based Financial Times Digital Media conference took place and Battenhall was able to attend to see some of the world’s leading names in media, digital and business give their views on the present and future. Bruce Daisley of Twitter’s talk on how the social network has changed how business leaders, consumers […]

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A new Battenhall client and building a social business capability

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Working in social media often means something other than marketing communications. Some companies call this Social Business, and with our newest client that term applies in more ways than one. Battenhall has begun working with Sanctuary Group, a not for profit national housing and care provider, to help build up a new team in the […]

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Brands, social media and hacking: PR Week TV

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This week Battenhall’s Drew Benvie appeared on PR Week TV on the topic of hacking risks for brands. The piece looked at online security for brands, which is in need of more serious measures in order to minimise exposure to cyber crime and hacking. A lack of awareness and failure to plan for an often-predictable […]

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How journalists use Guardian Witness to get reader contributions on the news

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This week The Guardian launched its new citizen journalism platform, Guardian Witness. It works on the Guardian’s website and through an iPhone and Android app, and allows readers to suggest and contribute to stories, as well as giving Guardian journalists the ability to ask for reader contribution to stories. If you are looking to contribute […]

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UK spends 13mins per hour on social media

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New social media data from Experian Hitwise has revealed that the UK spends 13 minutes in every hour spent online using social media. This is the biggest single chunk of our time, followed by entertainment, then shopping and after that news. One interesting finding is that total time spent on social media is down marginally […]

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10 reasons why news is evil

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If you have ever seen happiness in the person who is ‘blissfully unaware’ then this article in The Guardian may appeal to you. An extract from the book, The Art of Thinking Clearly, by Joseph Dobelli, the article lays out 10 reasons why news is bad for you and how giving up reading news will […]

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Twitter launches 10 new UK trending topics cities

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Twitter has today launched 10 new cities as options for trending topics in the UK. Joining the likes of London, Cardiff, Belfast, Edinburgh and so on are Plymouth, Stoke, Swansea, Hull and six others. Trending right now in Birmingham, for example, is last night’s #BBCQT, which is nowhere to be seen on the trending topics […]

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New Foursquare launches, lands $41m funding and looks to reinvent mobile search

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Foursquare used to be about checking in where you are, to earn discounts, points, badges or just to add a bit of extra context to your next tweet. However as time has gone by, and with the company turning four years old this month, using Foursquare has become more about discovery than anything else. This […]

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How companies structure their social media: in numbers

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Ragan has published a survey looking at how companies structure their social media teams. An infographic summarising the findings is below and the full report can be downloaded here. In summary: 42% of companies have just one person looking after social media. 40% of companies have 2-3 people looking after social media. 9% of companies […]

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Facebook puts a price on your inbox (probably 71p)

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Facebook has begun rolling out a fee for UK users to allow you to send messages to people outside of your circle of friends. The standard charge is £0.71 to contact someone you are not friends with, but reports in the media state that the cost goes up to £10.68 to contact celebrities such as […]

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Tweeting and the City: Twitter joins the newswires on Bloomberg terminals

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Following this week’s news that social media has been approved as an official investor communications channel, Bloomberg has quickly responded by adding Twitter feeds into its terminals. This is a huge piece of news, as many banks have bans on the use of many social networks including Twitter due to regulations governing communication. Now because of […]

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