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Tag Archives: brands

Will Pinterest be the new online shopping marketplace for fashion brands?

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  Last week, Pinterest rolled out the ‘buy’ button to thousands more merchants, four months after it unveiled its e-commerce plans. Social platforms such as Facebook, YouTube and Twitter have all jumped on the bandwagon to make their sites and apps shoppable with an additional button to buy the product featured, shortening the process from […]

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Three top tips for YouTubers working with brands

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August is the month when YouTubers across the world get together at two major video conventions. At the beginning of the month the massive Vidcon in the USA draws around 20,000 people eager to find out more about video and to meet their idols, and this is quickly followed up by Summer in the City […]

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Live streaming services Meerkat and Periscope woo influencers, brands and the media

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The BBC’s Meerkat stream from coverage of the Ferguson protests, from the BBC’s College of Journalism Blog Live streaming video is a red hot area in social media right now. Last week Twitter launched Periscope, and at the beginning of March Meerkat opened up for business. Also since then, Meerkat landed $14m in funding from […]

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The social media food porn effect

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Today, The Drum announced @Nandosuk as the most engaging brand on Twitter in the UK, coinciding with The Forbes Top 25 restaurants on social media. It got our team thinking, why is it important for food brands to be recognised on social media, ahead of their competitors? Here’s three reasons why we think it’s important for food brands to be prominent […]

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The UK YouTubers power list

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There’s a new breed of digital content producers on YouTube who have amassed fan bases bigger than some of the top celebrities and public figures on social media. Zoella has more YouTube subscribers than Demi Lovato, more Twitter followers than David Cameron and more likes than Innocent on Facebook. Top YouTubers have become a new […]

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The implications of Facebook purchasing Oculus

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It seemed no one in the tech space saw it coming. On Tuesday the 25th of March 2014, Facebook announced that it had purchased Oculus, developers of the virtual reality headset Oculus Rift, for $2bn. According to Oculus’ company statement on its website, Facebook “understands the potential for VR” and the social networking giant can […]

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One of the first WhatsApp marketing campaigns

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You may have read about the social messaging boom in our previous blog posts and we are slowly but surely seeing brands pick up on the trend in creative ways. It’s not easy integrating WhatsApp into a marketing campaign, so whenever a brand does it and does it well, it catches our eye. Late last […]

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Snapchat brands showcase site Snapular launches

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With news emerging in December 2013 that Snapchat had overtaken Facebook and Instagram put together for volume of photos shared through its network, the question many ask is: “how can brands make use of Snapchat?” Enter Snapular, the site that showcases the most popular accounts on Snapchat. If you are a brand and looking for […]

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From public to private: Instagram launches direct messaging feature

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Private photo-sharing is the latest craze sweeping social media platforms. Just recently, Twitter launched a new app that enabled its users to do just that direct messaging. As if that didn’t already have SnapChat feeling vulnerable, Instagram – which has around 150 million users – has just introduced direct messaging to its service. No longer is […]

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Battenhall at #GrowWithTwitter

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Team Battenhall attended the #GrowWithTwitter event at the London Film Museum today. An event aimed at promoting opportunities for brands on Twitter, the speakers included Stephen McIntyre, Bruce Daisley, Oli Snoddy, Don O’Leary and Dara Nasr from the Twitter UK team as well as Matt Wheeler from Forward Labs, Sharon Flaherty from the Confused.com communications team and […]

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