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The key for brands has always been to see how offline experiences can influence the online space we share and engage within. Tactically, this has meant performing a stunt offline, filming or sharing it - then analysing how it went through quick responses and comments online.
In the past few years, crowdsourcing has seen it's uses rise, through funding, Q&A, tasks or even resources. We're not alien to crowdsourcing, but the concept of using crowdsourced answers and only crowdsourced responses is a subject which is approached with caution.
One brand putting this theory to the test today is on our doorstep in London. Our client, The Casino at The Empire on Leicester square is today performing the world's first #SocialCasino Experiment - which asks one question:
Can the crowd help one player successfully make the best decisions with £1,000 of the Casino's money?
From 2:30pm today, a competition winner will have free reign with £1,000 in The Casino, asking twitter to help him with every decision, whether it's lunch, betting, or gaming.
We want you to get involved! Just follow @empirecasino and wait for the bets to appear at 2:30pm GMT today.
April 25, 2013 — Published by: Drew
Working in social media often means something other than marketing communications. Some companies call this Social Business, and with our newest client that term applies in more ways than one.
Battenhall has begun working with Sanctuary Group, a not for profit national housing and care provider, to help build up a new team in the digital, communications, engagement and social media space. This has started with the opening of a new position which we are helping to find the ideal candidate for: a new head of communications and engagement at Sanctuary Group, with the remit, amongst other things, of developing the Group’s PR, internal comms and social media strategy.
Sanctuary Group has 9,500 employees, manages 94,000 units of accommodation and provides a diverse range of services across a group structure including general rented, retirement living, supported accommodation, student and key worker accommodation and care homes.
The new opening at Sanctuary Group is live as of the publishing of this blog post and closes on 6th May 2013. It can be viewed and applied for here.