All Posts in data

June 23, 2015Published by: Anton Perreau

Quartz launches Atlas: The new home for charts and data

Screen Shot 2015-06-23 at 14.42.09

As data has become a leading back-bone for great articles, the platforms those articles are written on have had to become savvier about how that data is displayed and shared. Design hazardous screenshots don't quite suffice to the real thing, often a deeper dive into the chart is needed and Quartz have made a direct response to this need by launching their new visual companion. Today Quartz has launched Atlas, a new platform for discovering and sharing great charts. You can find it at

Quartz Chartbuilder

Alongside this launch, Quartz will be open-sourcing their highly popular Chartbuilder with a slew of new features. All of this with the hopes of bringing forward more contributions from developers.

To start, all of the charts are made by Quartz staff and select contributors. In time, as they build out the platform, Quartz are hoping to let anyone make charts in Atlas. If you’re interested in getting involved in any way, send an email at

February 1, 2015Published by: Drew

The Battenhall WhatsApp stats show engagement wins over noise

WhatsApp engagement data - Battenhall.001

Since March 2013 we have been publishing our own analysis and curated news stories covering the social media, digital and mobile comms space over three main channels: this blog, our Twitter account and the Battenhall Monthly email newsletter. Last month we launched a new channel, the Battenhall WhatsApp. We've been publishing 2-5 stories daily on this new WhatsApp channel.

Brands are increasingly using WhatsApp for open dialogue with their target market, and we've been doing some work in WhatsApp for clients too, so we thought we should eat some of our own dog food.

Feedback from people who have signed up so far has been really interesting. Some wonder why we would want to use WhatsApp at all, the vast majority have welcomed this new communications channel, some of our subscribers message us wanting more, some wanting less. Some just WhatsApp us saying thank you (which is so nice!!).

The reason we feel that brands are taking the leap and using WhatsApp is two-fold: firstly it's where the audience is - 700m users and counting can't be ignored; and secondly is the high engagement levels - common sense would say that WhatsApp messages are missed less than emails and tweets, so even small WhatsApp lists can be far more effective than large Twitter or email channels. There is little evidence around to support this theory however, which is why we thought it a good idea to write this post.

Our channel is still small, just over 100 subscribers at the time of writing, but it is growing fast. Below and in the chart above is a summary of key learnings and some stats for the two main factors that we've been able to extract from WhatsApp that allow us to compare it to Twitter and email - namely open / engagement rates, and click through rates. Note overall list size does vary, but not hugely.

  • WhatsApp lists grow organically quicker than you think
  • Content on WhatsApp and on email is far less viral than Twitter, naturally
  • Engagement rates on WhatsApp average at 85%, far beating our own Twitter and email stats by a long shot, as well as industry standard Twitter and email stats
  • Click through rates on WhatsApp average at 48%, again far beating our own Twitter and email stats
  • We have found the newly-launched WhatsApp web client useful in managing content and responses, but the mobile app is still more useful

This new WhatsApp channel is an experiment for us, but the way things are going so far we think it will be here to stay.

August 15, 2014Published by: Fereshta Amir

Twitter launches data visualisation tool #EverydayMoments

EverydayMomentsTwitter has recently launched a new data visualisation tool called Everyday Moments. The tool can be used to look at what people in the UK are tweeting about based on topic, region and time of day. The beta version of the tool is now live and demonstrates the ways in which people share updates and interact around everyday moments on Twitter over the course of a week.

You can dig up the whereabouts, length and breadth of a conversation on Twitter to demonstrate, for example, how popular an event has been. While this tool could be used for basic research purposes by marketers, it's also great for finding opportunities that the conversations present for a brand. The tool currently allows users to choose from a variety of 80 different topics to filter searches and more will be added soon, eventually creating a database that will allow users to refine their searches to specifically meet their marketing needs.

At this beta stage, it will still be important to wait until more data can be collected before the Everyday Moments tool can be used for effective market research. While we wait for that to happen, have a play here to find out the ‘everyday moments’ of a typical Twitter week.

June 10, 2014Published by: Drew

We spend more time on social media than anything else online says new GfK / IAB data

Courtesy of WSJ

New data from researchers GfK and the IAB shows that we spend more time on social media than anything else online. The study, published by the Wall St Journal, is of US adults and was carried out in April this year.

The results are a stark illustration of the importance of social media in the battle for consumer attention. 37mins every day is soaked up on social, compared to 5mins on online newspapers and 3mins for online magazines. Gaming takes up 19mins and online video 23mins.

The results in full along with WSJ's analysis are well worth a read.

May 14, 2014Published by: Drew

The rise and rise of Instagram: New data shows rate of posting to Instagram has almost overtaken tweeting


Anyone who uses both Twitter and Instagram regularly will no doubt be surprised at this new data that has been compiled by Domo. It shows that the number of photos and videos posted to Instagram is almost equal to how much goes on over on Twitter.

Considering the effort it takes to capture (filter!) and post to Instagram versus bashing out a sentence on Twitter, this shows just how fast Instagram is growing and how it has become one of the power players on the social networking circuit.

Key stats from the research (shared every minute):

  • 204 million emails are sent
  • 2.4 million pieces of content are shared on Facebook
  • 4 million searches are carried out on Google
  • 0.34 million WhatsApp messages are sent
  • 0.277 million tweets are sent
  • 0.216 pics / videos are shared on Instagram
  • 3,472 pins go up on Pinterest

March 1, 2014Published by: Drew

Social data predicts Wolf of Wall St will win at the Oscars

Wolf of Wall St

It has been shown before that when you look closely at social networks and pore through data in detail, you can predict events. Rumours leak out, trends form and opinion can be quantified.

Well, Meltwater has published its own predictive analytics data about The Oscars, and they say that Wolf of Wall St is going to be a winner. They have been tracking Oscars chatter on social media for three years, and they think they're on to a winner. Let's see if there's any truth in their social crystal ball...

February 19, 2014Published by: Fereshta Amir

Data is the new gold and data centres are the gold mines

data centre

We love data, so whenever there is a thought provoking article written about the importance of data and data centres, like this one by Rakesh Sharma on Forbes, we pay attention. If data is the new gold and data centres are the new gold mines, it's interesting to understand what drives these centres' decisions, which is exactly what Rakesh sheds light on in this article.

We've already heard the news of Apple planning to build a $2.7 billion data centre in Eemshaven, a town in the Netherlands - following in the footsteps of both Microsoft and Google, who both have data centres in the exact same town.

The move towards data centres for big companies like Google and Apple has a lot to do with security. By maintaining control of their data centers, large corporations can ensure security of their most critical asset.

If you haven't already, read the article here for more on this and on factors that affect the location of a data centre.

July 17, 2013Published by: Anton Perreau

Tracking Digital Consumer Behaviour: Deep Digging from McKinsey

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Understanding and tracking the way in which digital consumers behave is becoming more complicated by the minute. Different mediums that didn't even exist a month ago, let alone a decade or a century ago, change on an almost daily basis. Whilst skimming the surface of new digital trends is easy, the ability to gain insight, plan and act upon that knowledge simply can't be performed fast enough until we dig a little deeper.

To help brands with all of this this, McKinsey; the large American global management consulting firm, has produced a report from insights into how digital consumers behave. The report explains that,

'Understanding and acting on the probable contours of change requires reflection and a deep knowledge of customer behavior, industry dynamics, and feedback loops...'

The first comparison made by McKinsey is from their iConsumer research here in Europe. McKinsey defines four segments of the mobile market, stating that whilst they may all have the same mobile plan or handset, the way they consume on those devices is dramatically different.

Source: 2012 McKinsey iConsumer Survey (Europe)

Source: 2012 McKinsey iConsumer Survey (Europe)

The four segments - as shown above, are:

  • Traditionalists: these are consumers that use phones for the purpose they have always been intended - voice calls.
  • Data Principals: use lots of data and barely any voice calling functionality.
  • Data Entertainers: also use little voice but are heavy users of video, music, and games. According to McKinsey,

'Upward of two-thirds of music usage involves streaming services, MP3 files, or satellite radio.'


  • Mobile omnivores: are superusers of both voice and data services. Along with the Data Entertainers above, these consumers use over 85% of data traffic.

These segments are prevalent now due to the nature of content that is being consumed, as McKinsey explains,

'Almost half of all video viewing in the United States, for example, takes place in ways that barely existed a generation ago.'

McKinsey continue to explain that when working with a digital-publishing client they found that 80% of visitors to the clients website were very occasional. In analysing the audience, it became clear that to retain loyal profit-generating users a radical change in the business model had to take place, with tiering and specialisation.

Success may require a diversity of business models, one for high intensity users and others to address the broader audience

Source: 2012 McKinsey iConsumer clickstream database (United States)

Whilst focusing on this high-detail explains some of the insight McKinsey have shared through their research and experience. Some of the more broad segments can be explained through six shifts. To summarise:

  • Devices: In personal computing time, the share of mobile phones and tablets has almost doubled since 2008, to 44 percent.
  • Communications: Smartphone use is driven by streaming content, creating it's own issues for mobile carriers.
  • Content: The value in traditional media has eroded. The average number of apps installed on them has doubled since 2008 whilst spending is fragmented and growth uncertain.
  • Social media: Businesses are still trying to use social media as part of their marketing efforts. Achieving measurable returns on social networking platforms is a continuing challenge - at Battenhall we think this is because traditional PR strategies fail to realise the bigger picture of social networking.
  • Video: The increase in the number of video options will pressure traditional advertising-supported business models for distributors, advertisers, and content owners.
  • Retail: Ecommerce only about 5 percent of all retail sales. As connected mobile devices proliferate, they could transform the shopping experience. The combination of mobile retailing and true multichannel integration will transform the buying experience and begin what McKinsey calls, 'the era of Retail 3.0.'

To summarise, McKinsey confirms more echoed rumours amongst the digital community that the digital frontier must be understood and appreciated in order to work for brands and businesses. Data, streaming, captivating content and sharing dominates mobile use whilst the methods in which this media is being transmitted through hardware is out-dated and requires serious attention.

The challenge for brands now is to realise the potential of bespoke solutions for consumers, working with hardware providers, consultants and experts to make a solution that works for all their key stakeholders.

Learn more about the McKinsey report at