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Tag Archives: digital

The demise of newspapers, and what it means for digital media

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For the past 15 years or so, circulation figures for the national newspapers in the UK have been in steady decline, and slumping sales have resulted in the closure of many newspapers nationwide, and globally. Today, another paper was axed. New Day, a daily newspaper launched by publisher Trinity Mirror, announced that it was to […]

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Battenhall is hiring – Could you be our new Middle Weight Designer?

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It’s an exciting time to be working at Battenhall, as our enviable client roster is inviting us to work on ever more ambitious briefs, and digital design is a rapidly expanding part of our portfolio. We’re currently looking for digital designers with 2-3 years experience to join our team. As a digital designer you will […]

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How digital is reshaping the world of advertising

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If you read one thing today, make it the Connected Business supplement in this morning’s Financial Times. It explores how digital is reshaping the world of advertising, from a high level how technology is changing the way brands sell, to the new social media influencers, five future marketing trends, a half-page graphic (see below) expanding on […]

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Speaking at #FjordKitchen London on digital disruption and the Real World Web

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This week I’ll be heading over to the upcoming Fjord Kitchen event in London to talk about digital disruption coming from the Real World Web and the Internet of Things, and what brands should be doing now in preparation for what’s ahead. Fjord, part of Accenture Interactive, puts on some immense events, and the Fjord […]

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How digital is transforming business in the social media age

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The newest piece of research out from McKinsey looks at how CEOs can address the strategic challenges brought about by the ‘digital revolution’ going on right now. The consultancy firm’s graphic, below, shows the importance of being an early adopter, so as to be able to spot digital trends that will go beyond the tipping […]

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Digital is growing at its fastest rate in agencies says new report

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Ad Age has published a new report charting the progress of US agencies over the years, and in the last 12 months, digital work has tipped over the 35% mark, growing the fastest rate since 2009. Also, employment rates are at their highest since 2001. The full report, available to download here, looks at a […]

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McKinsey’s 6 ways business is being reshaped by digital

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The global consulting firm McKinsey recently published an interesting insights piece looking at the different parts of business operations being disrupted by digital and the positive opportunities digital is creating. The article, titled: ‘finding your digital sweet spot’ is worth a read and is online here. Our model of how social media is disrupting communications […]

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SAScon keynote: State of the digital PR nation

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I have just finished my talk at SAScon in Manchester, where I was humbled to have been asked to do the opening keynote speech. A packed conference room who clearly broke Twitter with the sheer volume of feedback through the morning have descended on Manchester’s Northern Quarter for a day of social media, search and […]

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90% of media is digital

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Recent research published by Google shows that 90 percent of all media we consume is screen-based, and 77% of our time in front of the TV is spent also on another screen. If there’s one thing February’s Superbowl showed us about building a connection with a brand, it’s that relying on just one screen isn’t enough. […]

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The future agency model

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We think at Battenhall that the traditional communications agency model is ripe for disruption. The social media economy has fused mainstream, traditional, digital and social media in a way that agencies and brands are simply not set-up to be able to cope with, let alone excel in. What does the agency of the future look […]

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