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Tag Archives: Facebook

Kicking the ball into sports streaming

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It’s no secret Facebook is pushing longer form video and streaming sports is an obvious part of the media landscape today. This week the company announced a partnership with broadcaster Univision to live-stream Mexico’s top football league, Liga MX, which also happens to be the most watched football league in the US. For football fans in America, […]

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September – appdates left, right and centre

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Working at Battenhall means that we have a whole bunch of eyes on a whole bunch of social networks – an advantageous position to be in when updates and changes come in. We’re regularly alerted to an app update from team members in our Battenhall WhatsApp group. Whether it’s getting revelling over the latest update […]

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The rise of the Emoji

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Everyone loves emojis. They’re often used to joke, express feelings, and at times give someone a piece of your mind. At Battenhall, we love using them for our daily WhatsApp Broadcast messages  – which is what inspired us to look into  where the universal language of emoji comes from, who decides what emoji launches next and why […]

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The next 10 years of Facebook: lasers, space and virtual reality

Courtesy of Mark Zuckerberg

In the last 10 years, how far has Facebook come? And how different is it now to how it was in the beginning? Facebook went from nothing to being THE social network pretty fast, exclusively in the realm of university students originally, it went on to define a new kind of personal communication, used today by 1.59 BILLION people […]

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Chatbots are coming

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Last week, Kik beat its competitors to the punch by introducing Chatbots – interactive software powered by artificial intelligence designed to simulate human conversations that are becoming increasingly popular for brands to engage with customers. Kik, which at last count had over 275 million users, was the first of what is expected to be many […]

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WhatsApp reaches a billion active users

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Facebook-owned WhatsApp announced last night that it is being used by a billion people every month, with fresh stats confirming that a whopping 43 billion messages and 250 million videos are sent on a daily basis. WhatsApp was bought by Facebook back in October 2014, and although Facebook Messenger has an impressive  800 million monthly […]

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2015 in review according to YouTube, Twitter, Facebook and Apple

Twitter year in review 2015

This week the world’s social networks have released their picks of the biggest moments 2015. With the New Year approaching, these reviews give a great insight into how we consumed and shared media this year, and perhaps why the impression of how 2015 went down is different depending on the social network you favour. It shows trending […]

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Facebook’s new data dump: up to 1.55bn users, Instagram 400m, Whatsapp 900m, Messenger 700m

New Facebook Q3 numbers

Facebook last night released its new results for the last quarter, and the user numbers are worth brushing up on. Facebook has grown by 60 million active users in the last three months, still by a long shot the biggest social network globally. It now has 8 million daily video views, which has doubled in […]

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Facebook tests out Medium-style blogging on Notes

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Facebook is trialling a new way of creating blog-style updates for its users. In its own words, Facebook told digital news site The Next Web that it is testing an update to Notes to make it easier for people to create and read longer-form stories on Facebook. The new trial is being described as having the […]

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Is this Facebookgeddon? The social network changes its News Feed algorithm to promote friends’ content

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Facebook just announced yet another change to its giant platform. This particular change has our eyes peeled, as it’s about tweaking its algorithm to promote content from friends. Let’s look at the three main big changes in more detail, which as outlined by Facebook product manager Max Eulenstein and user experience researcher Lauren Scissor, are: […]

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What Facebook’s new Messenger for Businesses means for brands

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Facebook Messenger is the world’s second biggest messaging app, with 600m active users, behind only WhatsApp with its 700m. Messaging is the place to be right now in social media and brand communications, as this new chart published in The Economist shows so clearly. 3bn people use the top 10 messaging apps collectively, The Economist says. […]

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Facebook further develops audience engagement for brands with Topic Data

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Facebook yesterday announced the launch of Topic Data, coming first just to brands in the UK and US, enabling advertisers to get their hands on data of “what users are saying about events, brands, subjects and activities.” This data is about all topics, not just about brands’ own content, and is anonymized. This means organisations are […]

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Facebook’s second coming: Could VR research revive the social network?

Facebook researches Virtual Reality technology. 

Image from Marketing Facts

As you all may be aware, the once giant of social media – Facebook – has been struggling recently. The number of new users joining is declining and, while it now has 1.35 billion users across the globe – 35 million ahead of Youtube – other social platforms are beginning to close the gap. It […]

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Why Facebook’s new user numbers signal a turning point for the social media age

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Facebook is now 10 years old, and last night published a set of new user numbers that show there is growth at numerous levels in the original social network. In brief, the numbers are: Facebook monthly active users: 1.39 billion (up 40 million in the last three months) Instagram: 300 million WhatsApp: 700 million Facebook […]

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The Financial Times looks at how brands are riding the social influencer wave

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Social talent is one of the hot areas in brand marketing right now. The Financial Times has just published an in-depth feature article exploring this topic, which looks at how brands are increasingly working with this new kind of global influencer. As brands are increasingly moving beyond the tried and tested celebrity endorsement for products and services, social […]

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WhatsApp introduces ‘message seen’ blue ticks, Facebook launches 1.3bn donate for Ebola buttons

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A host of social media and messaging service providers announced or launched new functions and layouts overnight, including Facebook, WhatsApp and Twitter. Facebook has partnered with organisations to help fight Ebola, meaning every one of the social network’s 1.3bn users is going to see the ‘donate now’ button at the top of their home screen some […]

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Facebook’s latest experiment

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Facebook has once again started experimenting with new capabilities by following in the footsteps of Snapchat and enabling users of the iOS app to produce disappearing posts. The new option allows users to set an expiration date for their posts ranging from one hour to seven days. This new function was not only a response to […]

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A world beyond apps, from two different perspectives

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This week the popular press has covered a new stat that has been revealed at length: that app downloads have for the first time begun to decline.It has started many off asking is this the end of apps? The truth is possibly that this is the summer and over the summer traffic dips for a […]

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Facebook now tells us when ads lead to purchases

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Facebook has reported that it will from now on tell advertisers when ads lead to actual purchases across devices. This will come in the form of a new report showing how often ads drive users to buy the advertised product on a different device. With this new report, Facebook hopes advertisers will now be able […]

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Facebook fights Twitter with Mentions and influencers

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Facebook has launched its newest stand-alone app, this time a niche one, aimed only at high profile, verified influencers. The app, Mentions, is intended to make it easier for ‘actors, athletes, musicians and other influencers’ to manage their Facebook experience, including advanced tools for posting content and engaging with large numbers of fans. Users of the […]

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Response to Facebook’s mood measuring experiment asks users to leave for 99 days

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A Dutch movement has started called ’99 Days of Freedom’ in response to Facebook’s recent experiment in how its changes in the News Feed content can effect users’ moods. 99 Days is an experiment to see what impact there could be on our moods if we left the social network altogether, and already in the […]

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Why Facebook’s mood manipulation experiments are only the beginning

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Facebook’s well-documented experiment in mood manipulation has certainly lit up the internet and the world’s press this week. According to popular video games site Kill Screen however, this is only the beginning. As you may remember, Facebook has ambitions to go beyond the status update and tagged photo; they want to immerse us with 3D […]

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How engaging teens on social media needs an understanding of the real reason Facebook is uncool

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If you are working on brand communications in a role where understanding teen media consumption is important, then this article on Fast Company is a must-read.   Many think that the reason Facebook is seen as uncool and ‘dead’ amongst teens is that parents like using Facebook, so teens don’t. The truth, it seems, is in […]

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The rise and rise of Instagram: New data shows rate of posting to Instagram has almost overtaken tweeting

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Anyone who uses both Twitter and Instagram regularly will no doubt be surprised at this new data that has been compiled by Domo. It shows that the number of photos and videos posted to Instagram is almost equal to how much goes on over on Twitter. Considering the effort it takes to capture (filter!) and […]

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A week of milestones: Facebook hits 1bn mobile users, WhatsApp reaches 500m and LinkedIn 300m

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This week many of the social networks published updates user numbers which are worth taking note of. Perhaps the most interesting is Facebook, which announced stellar financial results this week breaking all expectations and growing in size and usage, in particular on mobile. The social network now boasts 1bn active users just on mobiles. This […]

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Facebook’s brave new venture into unbranded apps

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Throughout it’s development, much of Mark Zuckerberg’s focus for Facebook has been to bring people inside the Facebook iOS and Android Apps, onto the platform and through the channels that are Facebook branded. However, now this strategy has changed – a new direction to “unbundle the big blue app” has been set instead to build […]

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Facebook break up: brands and young users move on

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Every month we number crunch to find out how many active users each social network has and every month since we started doing this, we see Facebook is still on top with over a billion users. Yet research tells us that despite these stats, many brands and young users have broken up and moved on […]

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Twitter wants to be Facebook, Facebook wants to be Twitter

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Earlier this week Twitter announced that it’s officially rolling out a brand new user profile design in a bid to allow users to show who they really are. The new profile set up is currently only available to a small group of users, but in the coming weeks everyone will start noticing that their Twitter profile […]

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Instagram beats Twitter and Facebook for top spot with teens

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Teen users of social media are coveted by brands and social networks alike. They give the cool factor and show a glimpse of what the future of digital looks like. A new report published by Piper Jaffray looks at fresh data from teen social media usage. The report shows that Instagram has leapfrogged Facebook and […]

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The implications of Facebook purchasing Oculus

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It seemed no one in the tech space saw it coming. On Tuesday the 25th of March 2014, Facebook announced that it had purchased Oculus, developers of the virtual reality headset Oculus Rift, for $2bn. According to Oculus’ company statement on its website, Facebook “understands the potential for VR” and the social networking giant can […]

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