Over the last month, social media users have been bombarded with updates from the biggest social platforms: Instagram opened up an exciting range of possibilities for how people and brands could use the app via new features such as pinned stories and follow hashtags, Twitter followed suit with a game-changing update of its own; a “Threads” button which simplified the process of posting multiple tweets as part of a unified train of thought (alas, an update for editing tweets still remains elusive), and only last week, Mark Zuckerberg announced huge changes to Facebook’s algorithms with the aim of prioritising personal content from family and friends on our news feeds once more.
Facebook has announced some major changes to the News Feed. In an announcement made directly by Facebook's founder Mark Zuckerberg himself, the planned changes have been described as a way of giving us better connections to one another. Of late, the News Feed has become congested with random videos, company posts, news headlines, and sometimes less savoury content too. Zuckerberg has made it clear he would like the News Feed to become front and centre in our personal social media lives once again.
To end 2017, Facebook is making some changes that will impact the strategy some publishers use to drive engagement. Facebook, as with the other social networks, is constantly tweaking its algorithms to try and improve the experience of using the network. Done right, the algorithms help ensure that you, the user, see content that will interest you the most.
Last Thursday the Pew Research centre published new research about news consumption by U.S. adults through social media. The research shows that social media sites, led by Facebook, are still the primary source of news for a lot of U.S. adults and this trend can be seen across other countries where these social networks are similarly popular.
Summer might not be over just yet, but the change in weather would certainly suggest otherwise. June, July and August have flown by, and as always, there have been loads of new developments in the social media world. I don’t know about you, but I can’t even remember what I ate for breakfast let alone what new social media features and innovations came out, so here’s a quick and handy recap of some of the key highlights from each platform.
Splitting your bottomless brunch bill will soon be made easier with the introduction of person-to-person payments through Facebook Messenger in the UK. This feature was first launched in the USA earlier this year and was later enhanced by allowing payments to be made in a group chat. The service is free to use and does not require a password, however it does ask a couple of security questions before you can proceed with the payment. Furthermore, the payments are fully secure, protected and private.
Since the UK voted to leave the European Union last June and with the election and inauguration of President Trump, online political advertising, including on Facebook and Twitter, has increasingly been in the spotlight — and for good reason.