All Posts in fashion

October 11, 2016Published by: Janey Spratt

The New Day Job: Internet Creators

Whether you follow fashion or not, it was hard to miss the social media buzz around Milan Fashion Week (MFW) this month. Media publishers, entertainment companies, celebrities, fashion bloggers and influencers were tweeting updates, snapchatting the catwalks and instagramming street styles.

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October 14, 2015Published by: Mashaal Jolly

Will Pinterest be the new online shopping marketplace for fashion brands?

 

pinterest-buy-buttonLast week, Pinterest rolled out the ‘buy’ button to thousands more merchants, four months after it unveiled its e-commerce plans. Social platforms such as Facebook, YouTube and Twitter have all jumped on the bandwagon to make their sites and apps shoppable with an additional button to buy the product featured, shortening the process from decision to purchase.

Whether you're planning a wedding, searching for outfits, creating arts and crafts with your children or decorating your home, Pinterest has typically been the platform used for practical and inspirational ideas. Today, the platform stands as a ‘social shop’ for its followers and removes the hassle of searching for an item of interest externally.

According to Fortune.com, the visual discovery tool now has more than 60 million ‘shoppable’ pins available across its platform, with users often searching with the intention to buy. Interesting and eye-catching ‘pins’ - or visual bookmarks - previously directed users  to blog posts or a completely different website. However, with ‘buy’ buttons now embedded onto Pinterest itself, could this affect the way shoppers purchase items from their favourite fashion brands?

sections-from-apple-store-fashion-picks

Dedicated fashion followers and bloggers are always open to new and innovative companies. Whether it’s eBay, charity shops or vintage marketplaces, they’d go anywhere to get their hands on the unique and exclusive. Let’s face it... no one wants to be caught in the same outfit as someone else, which is why apps including Depop, eBay, Asos Marketplace, ASAP54 and Grabble have generated a stream of income for fashionistas recycling their apparel. Apps like online fashion directory, Shopstyle, owned by POPSUGAR Inc, also has a click-to-buy option and offers high-street brands, but could Pinterest’s latest venture see the likes of POPSUGAR being dethroned?

It's fair to say that there are platforms available for every type of shopper, but Pinterest seems to be the go-to platform which will create success for bloggers and smaller, independent brands who ‘pin’ on a regular basis. With 100 million users, Pinterest already has the numbers and fashion brands to capitalise on its offerings. Many brands have seen company profits double since the ‘buy’ button was introduced, however, bigger brands also stand to benefit from uploading their lookbooks and driving more traffic to their websites through Pinterest.


September 17, 2013Published by: Steph Bennett

Social and digital media are changing the face of Fashion Week

Are you connected to the internet? If so, you’ve just been given a front row seat to Fashion Weeks around the world. With social and digital media in full force this season, our relationship with the fashion industry is changing. The barriers are down and you no longer have to be a celebrity, designer, photographer, journalist or fashionista to have live access to next season’s collections.

London Fashion Week at Somerset House

As the Spring/Summer 2014 fashion season began we saw Pinterest create a new form of editorial content to showcase the highlights of from New York, London, Milan and Paris. Shortly after it's launch an email was sent to followers announcing the latest pins, as well as related boards on fashion from fellow pinners, proving that Pinterest is not just a pin board. It is social too.

In New York, the Kenneth Cole hired a team of pro-viners to capture a truly unique, behind the scenes perspective in 6 second bite size clips, which were live-streamed them from their website.

Here in London, while all catwalk shows were live-streamed on YouTube through BritishFashionTV, in a new twist to tradition, Clements Ribeiro chose to launch their new collection exclusively online launch using video to capture the spirit of their Rio inspired retro tropical glamour.

Fashion forward designer, Holly Fulton kept to tradition with a gorgeous collection presented at her catwalk show at Somerset House but also used EBay as a platform to highlight her A/W13 capsule collection to celebrate London Fashion Week. This was a very savvy move to broaden her appeal and promote her brand.

Designers aside, the role of bloggers at Fashion Week internationally, cannot be underestimated. Some 2000 fashion bloggers alone, registered to attend London Fashion Week this season, prompting the British Fashion Council to implement a blogger strategy, which it hopes to apply within the next year. Until then the best blog posts are being captured in their Blog Portal featuring street style and news from the world’s fashion media.

As the lines between digital and physical becoming evermore blurred, how long can the traditional format of Fashion Week be retained? Will catwalk shows become a thing of the past? How will the role of fashion bloggers develop?

However things transpire, the fashion space is definitely one to watch.

July 17, 2013Published by: Fereshta Amir

Next step: wearable technology for pets

FIDO project

We're only just starting to see early adopters of wearable technology wandering the streets with their Pebble smart watch or Jawbone Up on the wrist and Google Glass on the head. We know that wearable technology is amazing and in the future we'll see it being used for animals, plants and even vehicles. Who's to say that one day you couldn't put a piece of wearable tech on your pet fish to find whether the pH level of the water is right.

We're now seeing wearable technology filter down to animals, as humans and their companions alike can benefit from wearable devices. Scientists from the Georgia Institute of Technology have created a wearable canine computer that could allow dogs to send messages to handlers. This project, Facilitating Interactions for Dogs with Occupations (FIDO), is the brainchild of Thad Starner, the original technical lead of Google Glass.

FIDO works like this: the dog activates a sensor on its vest or collar to transmit a verbal command that the handler hears through an earpiece and view on a head-mounted display similar to Google Glass. Not only could this help disabled people navigate more effectively, FIDO could enable bomb-sniffing dogs to communicate with their handlers remotely and rescue dogs could alert a human team when they've found an injured person. The possibilities are endless! There will be a trial of FIDO of which results will presented at the International Semantic Web Conference in October.

Wearable technology products for animals have been around for a while. Luda offers monitoring products for horses and cows, including horseAlarm, which can monitor wellbeing by analysing sweating and how often the horse is lying down. Another one is an electronic dog collar monitoring your dog's wellbeing by Bio-sense Technologies.

We think that Google Glass is just the beginning for humans, as FIDO is only a starting point for wearable tech for animals, so watch this space!