All Posts in Financial Times

January 6, 2015Published by: Drew

The Financial Times looks at how brands are riding the social influencer wave

Michael Platco

Social talent is one of the hot areas in brand marketing right now. The Financial Times has just published an in-depth feature article exploring this topic, which looks at how brands are increasingly working with this new kind of global influencer. As brands are increasingly moving beyond the tried and tested celebrity endorsement for products and services, social media influencers are proving to be a powerful asset to the digitally-minded modern brand.

The FT article is well worth a read, as US-based writers Hannah Kuchler from San Francisco and Shannon Bond from New York look in depth at how US advertising agencies, brands, social media agencies and PR firms are working with social media influencers across SnapChat, Vine, Instagram, Twitter and Facebook, such as Michael Platco, the popular SnapChatter (pictured above) and vlogger and Viner, with 6.1m followers, Brent Rivera.

As the FT explains:

Large companies from Best Buy to Bravo, Fidelity to Fox and United Airlines to Universal have all used influencers on social media, while entire advertising agencies have been sprung up to cater for the demand and PR companies such as Ogilvy and Weber Shandwick are adding new units to handle influencer marketing.

As regular readers of Battenhall's blog know, in the UK, this is our business area too, and having been in the game nearly two years, we can confirm it is indeed a vibrant and growing sector. These are exciting times indeed.

Photo credit: Michael Platco, the influential SnapChatter

July 11, 2013Published by: Drew

Battenhall in today’s Financial Times

My favourite part of today's Financial Times reads: "At Battenhall it is the workplace culture that is perhaps the biggest attraction." But of course I'm biased! It's awesome to see the work we've started doing here get noticed, and in such a prestigious title.

We were interviewed last month for a feature on progressive workplace cultures which was being written for the management pages of the FT. The back story on how the interview came about is on my personal blog.

You can read the finished FT article is in today's paper and online here. Below is an excerpt from the feature where Battenhall is mentioned, and also a snapshot of the feature in print. Do go buy a copy and show your mothers, we all sure will 🙂

Courtesy of the Financial TimesIn print:

Battenhall in the Financial Times 11 July 2013

 


June 4, 2013Published by: Anton Perreau

FT-Telefónica Millennial Summit: The Interactive Generation

FT-Telefónica Summit - The Royal Opera House

This morning the Battenhall team attended the FT-Telefónica Millenial Summit at The Royal Opera House in Convent Garden. This summit was put together to present the findings of the largest and most comprehensive study of adult millennials conducted to date. One of the key facts extracted from this research is that 80 percent of 18-30 year olds believe technology has made it easier to overcome language barriers and get a job. Overall 44 percent of millenials think technology has had an effect on their lives in all fronts.

Of the 12,171 individuals questioned during the survey, around 79 percent of europeans said they owned a smartphone - higher than the global average of 76 percent. Millenials truly are a smartphone generation. Opportunities for entrepreneurial individuals have never been better, however with all these opportunities there are still staggering issues in the digital world. 62 percent of respondents said that technology has widened the gap between rich and poor, even more concerning is that technology is creating a gender gab with millennial men considering themselves more at the cutting edge of tech than women.

If the issues of today's world aren't enough, than it is tomorrow the respondents are concerned about - 63 per cent say it is difficult for their generation to progress from school to the workplace and 39 percent feel they will not be able to retire, and will need to continue working through their elderly years. This study clearly outlines some dire issues that must be solved. But what of the good news that has come from this study?

Of all the respondents asked, around 70 globally believe they have entrepreneurial opportunities because of technological advances and 11 percent of millennial leaders will drive change solely through technology - an exciting and promising number.

José María Álvarez-Pallete - COO Telefónica

José María Álvarez-Pallete - COO Telefónica

José María Álvarez-Pallete, COO of Telefónica explained his own perspective of the research findings, expressing that there should be a great focus on Millennials because they "have the next great idea not just for changing the world, but for for changing their neighbourhood - both important missions." As more technology filters across the globe, it will become an essential feature to developing countries particularly through mobile and tablet devices.

In his address, José María Álvarez-Pallete explained that technology can create great opportunities if realised by governments and influential decision makers. His own belief is that the possibilities of technology should be open to everyone, but that there is work to be done before this is possible. Álvarez-Pallete continued to dissect some of the key CSR projects Telefónica is driving to encourage a generation of leaders and entrepreneurs, Wayra and Talentum.

Wayra - Telefónica's startup accelerator programme was created to nurture some of the best tech ideas and talent within them. The programme now exists in latin America, the Czech Republic, Germany, Ireland, Spain and the UK. Battenhall works closely with Telefónica as the official brand communications & PR consultant of Wayra. To find out more about Wayra, visit Wayra.org.

Talentum - by creating jobs and digital learning opportunities for young people and university graduates, Telefónica is advocating the youth and technological power of Europe, investing in the talent and potential of young individuals. To find out more about Talentum, visit the Talentum microsite.

To find out more about the FT-Telefónica Millennials survey, visit the microsite at telefonica.com/millennials.