All Posts in FTSE 100

August 11, 2016Published by: Drew

Registration opens for Battenhall’s Social Media 2017 Trends Briefing

Each year, we publish a major report into how the world's biggest brands use social media, with the focus bring on the FTSE 100 list of companies. This body of work is now in its 4th year, and the new Battenhall FTSE 100 Social Media Report will be unveiled on 12th September as part of Social Media Week London, at our big event, the Battenhall 2017 Social Media Trends Briefing. Here's how to get involved.

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September 14, 2015Published by: Drew

Burberry tops 3rd annual FTSE 100 social media report

Battenhall FTSE 100 report 2015 small crop new

This morning at the opening session of Social Media Week London, we unveiled Battenhall's third annual report on how the FTSE 100 list of companies uses Twitter and other social media. The report is now live and downloadable in full on battenhall.net/ftse100.

Burberry has taken the social media crown for a third year running, and bottom of our rankings is Shire, the pharmaceuticals company, with just 30 followers. The report looks at the brands with the most influence, the risers and fallers, and contains case studies based on interview with the FTSE 100s in addition to exclusive research.

The new report shows that brands have over the last 12 months become more active on Twitter, and whilst there are more high-profile, verified and active accounts in total, nine companies are still not on Twitter at all. There are more Twitter Millionaires than ever before, with both Burberry and Sky breaking the barrier, and the FTSE 100s' audience on Twitter has doubled in the last 12 months, from 6.4m to 12.4m followers collectively. With case studies, data on year-on-year progress, and which brands have switched their social media strategy in the last 12 months, our new report is the most comprehensive produced to date.

Download the full report here [free to access].


September 23, 2013Published by: Drew

Battenhall’s Social Media Week London breakfast briefing

SMWwhatsnext

This morning Battenhall hosted one of the opening events of Social Media Week London 2013. We presented three topics:

  • The current state of the social media economy and what brands need to know for corporate and consumer comms
  • Our FTSE 100 report, a new piece of research into how companies in the index are using Twitter and social media for comms
  • What's next: five future trends for brands looking to invest time in social media

We were humbled by the turnout. It appears that the promise of Cronuts, Jimmy's Iced Coffee and the opportunity to sit in the famous lecture theatre that Faraday presented his groundbreaking technology experiments in 200 years ago was enough to draw a crowd 🙂

Some of the attendees have blogged the event already. Cake's review, eModeration's, PR Social Design's , Alison Battisby's, Royally Social's and Viral Crush's are all hugely in-depth, and if you weren't there, you'll get the full picture if you read them (You'll need to know Norwegian for the latter).

We have also put together a Storify of the tweets from the event. We counted over 900 of them, which propelled us to trend in the UK on a rather busy news day too. And if you'd like to watch the video of the event too, our live stream is here. Thanks as ever for your support.