The new LinkedIn messaging platform has a clean, crisp design. Perhaps a hint at the new look of LinkedIn? Image via blog.linkedin.com
For a long time, LinkedIn has relied on a messaging system called 'InMail' - however this was always much more like email than messaging, which feels alot more like texting. Now - a little late to the game, LinkedIn has launched a direct messaging option - fast, casual messaging that works a bit like the features so many other social networks launched along time ago.
The new interface for LinkedIn's messages is clean, clear and allows you to attach images, GIFs, emojis and stickers. LinkedIn's new feature is only being rolled out to an initial "10 percent ramp to English global members," meaning that many of you may not see it for a little while. But tweet us your first impressions of it when you get a look in. The rest of the userbase will see the update in the coming weeks, the company said.
No surprises too that LinkedIn may be adding a bit of smart artificial intelligence to it's messaging product someday, as explained in re/code. “We're excited about concepts like intelligent messaging assistants that can help suggest people you should message or provide you with relevant information about that person before you start a conversation,” wrote Mark Hull, LinkedIn’s director of product management, in a blog post. “Or the possibilities with voice and video to make conversations more compelling.”
During the morning of Friday 21 February Battenhall attended the Gorkana briefing from Luke Lewis, Editor of BuzzFeed UK. In true BuzzFeed style, we thought we'd summarise our findings with a few cute gif images:
1. In the UK, always share stuff that's fun and interesting
Luke shared with us that whilst in the USA content that is emotive strikes a tone - the more fun content is popular in the UK.
2. Don't hate, it's just no fun
BuzzFeed even specifies 'no haters' in their job applications. Just don't do it.
3. Niche subject matters are important, not SEO
Focus on small communities in the UK, specific subjects or articles that directly relate to a small community that will share it.
4. Experiment with things all the time
Always say 'yes' to new ideas, if they don't go well, you've learned.
5. Hard news, fun quizzes and silly facts can all live harmoniously in one place
In the future BuzzFeed UK is looking to include more hard-hitting news alongside it's current fun, shareable and interesting content.
To read more from the Gorkana breakfast briefing with Luke Lewis, head to our LIVE GOOGLE DOC.