All Posts in influencers

March 6, 2018Published by: Andrew McClenaghan

How online influencers helped Jaguar launch the new I-Pace with a bang

The Geneva International Motor Show gets under way later this week (March 8-18), and it’s safe to say the automotive world has gone into overdrive.

From Lamborghini to Lexus, every major player will be there with a new model, special edition or concept, but one of the most highly anticipated vehicles, the Jaguar I-Pace, has already been making noise with a little help from social media.   

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January 12, 2018Published by: Drew

Facebook has announced major changes to the News Feed: what does it mean for brands?

Facebook has announced some major changes to the News Feed. In an announcement made directly by Facebook's founder Mark Zuckerberg himself, the planned changes have been described as a way of giving us better connections to one another. Of late, the News Feed has become congested with random videos, company posts, news headlines, and sometimes less savoury content too. Zuckerberg has made it clear he would like the News Feed to become front and centre in our personal social media lives once again.

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October 11, 2016Published by: Janey Spratt

The New Day Job: Internet Creators

Whether you follow fashion or not, it was hard to miss the social media buzz around Milan Fashion Week (MFW) this month. Media publishers, entertainment companies, celebrities, fashion bloggers and influencers were tweeting updates, snapchatting the catwalks and instagramming street styles.

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July 24, 2014Published by: Drew

Facebook fights Twitter with Mentions and influencers

Facebook Mentions Facebook has launched its newest stand-alone app, this time a niche one, aimed only at high profile, verified influencers. The app, Mentions, is intended to make it easier for 'actors, athletes, musicians and other influencers' to manage their Facebook experience, including advanced tools for posting content and engaging with large numbers of fans.

Users of the app already include the likes of Mariah Carey, Ed Sheeran and Arianna Huffington. Facebook has been taking its influencer relations activity really seriously of late, as this article on NewsCred explains in some detail:

In recent months [Facebook] has bulked up a global team tasked with courting and hand-holding stars; in some cases, it offers incentives for those who post. Facebook itself is proud to tout their own celebrity successes, as a recent write up in their own newsroom illustrates.

According to an article in Business Insider, this has been Facebook’s strategy for some time, under the leadership of Dan Rose, VP of Partnerships and Acquisitions Chief. His team has been nestling up to media organizations and those in the entertainment industry to forge partnerships with Facebook.

The app is available here and is currently only available on iOS.