All Posts in innovation
October 12, 2016 — Published by: Andrew McClenaghan
In the UK, many football clubs are considered to be institutions. Manchester United, Tottenham and Arsenal for example, are steeped in decades of history. Their past is part of their continued appeal and their successes, coupled with how social media amplifies their fan base around the world, means it’s hard to imagine how any new team could attract any similar attention.
October 7, 2015 — Published by: Meg Edwards
It has been a big week over at Twitter HQ.
Earlier this week, the company announced that Jack Dorsey would be named as the official CEO of Twitter as well as remain the CEO of Square. Dorsey held the interim CEO position since his predecessor, Dick Costolo, stepped down in June. As the full time chief, he revealed his aims and vision for the platform aptly through a tweet, saying: “Our work forward is to make Twitter easy to understand by anyone in the world, and give more utility to the people who love to use it daily”
Alongside the announcement of Dorsey as CEO, Twitter also rolled out the red carpet for its latest feature, ‘Moments’. Formally known as ‘Project Lightening’, it has been renamed and had a makeover. The new product shows the day’s most talked about stories. It’s very simple for users to read and navigate and the feature even works for those who have never followed a single person. This shows Twitter’s best and maybe last attempt to gain new users who are not interested or have the time to work out all of Twitter’s ins and outs and jargon.
‘Moments’ is the result of more than ten months of reimagining what regular users want to use Twitter for. The company aims to regain the hundreds of millions of users that they have lost over the years whilst also attracting new users. This goes back to Dorsey’s tweet about his vision to make Twitter a platform that is easy to understand for everyone and used on a daily basis.
So has ‘Moments’ arrived at a crucial time or is it too late? Twitter is constantly losing money, its stock price has plunged and user numbers have plateaued. The previous ambiguity of its leadership and continuous failed attempts to regain users who have abandoned the platform have seen Twitter’s profits dwindle. This could be the last push for Twitter and if it’s not successful, it will also say goodbye to the advertisers and the platform could soon be deemed as ‘so 2006’. We’ll wait and see what happens...
There is plenty of interesting news and comment being generated as a result of Mobile World Congress this year. A major highlight has been the announcement that Ericsson and Facebook will be collaborating on an 'innovation lab' to support the work of internet.org - a company who's aim is to bring the internet to emerging markets and countries, to expand its usage and broaden its reach.
This new venture aims to optimise devices and applications across the board for the next five billion users of the internet, and utilises Ericsson's mobile knowledge - combined with Facebook's ability to enhance developer access to network environments - come together to make this dream of internet 'for the world' a reality.
There's more on the story over at The Drum, and more to come from Battenhall on all the events at Mobile World Congress.
August 13, 2013 — Published by: Anton Perreau
There's no end of innovation in how brands use Twitter, Facebook, Pinterest and Instagram to get their message out. But at Battenhall we understand that brands want to know whats next. During Social Week 2013 in London, our founder and MD Drew Benvie will be giving a talk on 'Whats next in social media'.
Our event is ideal for guests who are communications professionals, both in-house and agency side, and are wanting to learn more about future social media trends for brand communications. Guests will also learn where to consider putting resources for brand social media campaigns for the year ahead.
We've been bowled over by the interest in coming along to our event. We offered out 100 tickets and they have all gone (the event went live today at 10am). So, we're opening up more seats and we're going to move to a bigger venue. As soon as it's confirmed we will send a message out. Visit the official event page to find out more. And thanks as ever for your support!
This week The Wall Street Journal announced a shift in job titles relating to social media. Between 2012 and 2013 the number of jobs with the term 'social media' was down by 9% according to indeed.com - additionally, jobs with the word 'Twitter' in the title dropped by 22%. But what does this mean about the world of work?
The main answer lies in finding a social media expertise, it's difficult for someone to understand social media strategy, if they don't have a role to play in the technical functions of an overall business strategy. In an attempt to tackle this new media, many universities are offering courses that focuses solely on this medium itself. The WSJ article by Zara Stone looks at The University of Florida, where an 18-month masters in Social Media is advertised to,
'...examine the impact of social media and explains how it can be used to influence the future of communication, marketing, journalism, politics, entertainment, public relations, and more.'
Understandably, educational establishments aim to broaden students' horizons, inspire them to do greater things or to dig deeper into the methodology (not practice) of their chosen subject. It could be difficult to dig into methodology of Facebook, LinkedIn or Twitter though - as the intricate algorithms behind these platforms change daily.
The WSJ piece by Stone goes on to share that skill searches by potential employers with terms like 'Instagram' and 'Twitter' were up by 644% and 44% respectively, between 2012 and 2013. It seems that whilst candidates roles are becoming more integrated with bigger business goals, their innovative skill set is what matters.
Indeed social media has created an economy which is much more practical, volatile and intricate. You can't call social networking an industry - it cross-tangents with so many different departmental functions of any organisation that social media is a necessity everywhere. Needless to say, this all leads to one big question - when a candidate applies for a job, how will a degree or masters in social media be perceived, surely knowledge of new media, innovation, interpersonal skills and technology is more important?
Perhaps then the best way to really understand social media is to get hands on, learn how it applies to your pre-existing expertise and innovate the way you choose to use it.
My favourite part of today's Financial Times reads: "At Battenhall it is the workplace culture that is perhaps the biggest attraction." But of course I'm biased! It's awesome to see the work we've started doing here get noticed, and in such a prestigious title.
We were interviewed last month for a feature on progressive workplace cultures which was being written for the management pages of the FT. The back story on how the interview came about is on my personal blog.
You can read the finished FT article is in today's paper and online here. Below is an excerpt from the feature where Battenhall is mentioned, and also a snapshot of the feature in print. Do go buy a copy and show your mothers, we all sure will 🙂
Wouldn't it be cool if we could easily find all the necessary mind power, tools and capital to innovate constantly. It's surprising, but most of the activities we undertake every day are out-dated and inefficient.
In disrupting the traditional agency model, we're constantly searching for new ways to work, collaborate and perform essential job functions in the PR and social space. Turbulence and change generally create opportunities for success. In searching to fill in the gaps, it's become clear that the ability to create and innovate is often hindered by the need to question how useful or possible your idea is.
We are privileged enough to live in a society where individuals (aka. entrepreneurs) are gifted with the opportunity to change something, unfortunately creativity is educated out of us. One of my favorite TED talks was by award winning educationalist, Sir Ken Robinson, explaining that schools kill creativity. His contention? That as we grow older and are educated more, we are taught to repress creativity - essentially educating us to become boring. Robinson questions whether limiting the amount of creativity in the international curriculum actually helps anyone.