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Tag Archives: Instagram

What’s the craic with Snapchat?

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Snapchat, the photo-sharing social media platform adored by millennials, has seen rapid growth since it began in 2011. Dominating the world of ephemeral content, the app has seen its worldwide users grow by millions each quarter. In the UK alone, that figure is now 11.2 million users! Last week after months of anticipation, Snap Inc., […]

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How Instagram is making itself more appealing to brands

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Instagram has announced new Business Profiles that will specifically appeal to businesses, marketers and advertisers alike. The launch comes just two weeks after the introduction of Instagram Stories, a feature criticised for being a carbon copy of Snapchat yet, despite this, brands have taken to the new feature. This is due to brands still being […]

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A look at the data behind how the biggest brands in the US use Instagram

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The secret’s out. The numbers are in. Use the Mayfair filter, ask a question, no exclamation marks, not too much content, and you’ll do just fine on Instagram. That’s according to new data that has been collated, crunched and released by TrackMaven on how the Fortune 500 companies use everyone’s favourite Facebook-owned photo and video-sharing social network. Precisely half of […]

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The rise of the Emoji

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Everyone loves emojis. They’re often used to joke, express feelings, and at times give someone a piece of your mind. At Battenhall, we love using them for our daily WhatsApp Broadcast messages  – which is what inspired us to look into  where the universal language of emoji comes from, who decides what emoji launches next and why […]

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Instagram tweaks Carousel

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Last year, Instagram introduced Carousel ads, a service that enabled brands to showcase multiple photos in one post to give advertisers more creativity in storytelling on the platform. Now, the photo sharing juggernaut has taken it one step further and is now enabling brands to showcase multiple videos in one post. From now, advertisers will […]

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The next 10 years of Facebook: lasers, space and virtual reality

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In the last 10 years, how far has Facebook come? And how different is it now to how it was in the beginning? Facebook went from nothing to being THE social network pretty fast, exclusively in the realm of university students originally, it went on to define a new kind of personal communication, used today by 1.59 BILLION people […]

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Instagram changes its time stamps and announces a personalised feed

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In the last week, Instagram ushered in a seemingly small tweak to its content layout, where the trademark age stamps were replaced with far less visible date footers. The old version, as you will no doubt remember, displayed the date stamp top right of the photo or video, in hours, days or weeks depending on age. This […]

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Instagram hits 400m users, WhatsApp passes 900m

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Instagram last night announced that the social network has has reached 400 million global active users, a jump of 100 million this year, posting 80 million photos and videos a day. This comes quickly after we heard just two weeks ago that WhatsApp has now reached 900 million active users globally of the messaging app. The two […]

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Is now the time to capitalise on shopping through social media?

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Earlier this week, former Twitter brand advertising head Nipoon Malhotra joined Pinterest to help the company with its plans to monetise the platform. This news came shortly after both Pinterest and Instagram announced ‘buy’ buttons – direct mechanisms through which a user can shop for visual on-display content through the social networks. Twitter’s new Collections, […]

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Instagram launches desktop search: suddenly becomes 100x more brand friendly

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Instagram has overnight launched the search function for the desktop version of its site. What will be good news for brands fed up of having to work from smartphones and exclusively from third party apps, the new search functionality has all the new features of Instagram’s recently revamped in-app search. The search bar appears top […]

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Instagram turbo charges its app launching powerful search and discover features

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One of Instagram’s biggest problems has always been search. It has never had a powerful search function, making it difficult to find people, places or posts. Search on Instagram has always really been about hashtags and connections, much different to Twitter, for example. As such, Instagram is used in different ways to Twitter, which is […]

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Instagram and Pinterest launch Buy buttons

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News came out last night that both Pinterest and Instagram are launching ‘buy’ buttons, to allow users to purchase the items in the photos and videos shared on the social networks. This is major news for brands that create shoppable content on the social networks. To date, Pinterest has boasted great click-through rates, helping retailers […]

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30 things to vlog about for #BattenVEDA

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This April, vloggers from around the world will be taking part in a challenge to vlog every day as part of the #BattenVEDA community. Although the VEDA (Vlog Every Day in April) challenge originated on YouTube, we’re evolving the concept to take it into the realms of other video platforms such as Instagram and Vine […]

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Why Facebook’s new user numbers signal a turning point for the social media age

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Facebook is now 10 years old, and last night published a set of new user numbers that show there is growth at numerous levels in the original social network. In brief, the numbers are: Facebook monthly active users: 1.39 billion (up 40 million in the last three months) Instagram: 300 million WhatsApp: 700 million Facebook […]

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The Financial Times looks at how brands are riding the social influencer wave

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Social talent is one of the hot areas in brand marketing right now. The Financial Times has just published an in-depth feature article exploring this topic, which looks at how brands are increasingly working with this new kind of global influencer. As brands are increasingly moving beyond the tried and tested celebrity endorsement for products and services, social […]

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Who are these 300m people on Insta? Instagram overtakes Twitter and launches verified accounts

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Instagram has overnight announced that it has surpassed the 300 million user milestone. This means it has overtaken Twitter which has seen slowing growth and a total of 284 million users, which is some feat. The service has experienced an amazing 2014, winning the admiration from a new mainstream userbase and becoming a front runner […]

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Instagram launches new time lapse video app Hyperlapse

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Instagram is the only one of the big social networks not to have spun off a new stand-alone app to date. Well today’s the day, as Instagram has launched Hyperlapse, an app that allows you to create time lapse videos with the kind of quality that you’d only normally be able to achieve with specialist […]

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Instagram adds new marketing tools for account data insights and ads

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Last night Instagram announced on its blog a raft of new tools to encourage businesses to take it more seriously as a brand marketing social network. These include Account Insights, which gives you data on your Instagram account the way Facebook and Twitter does, Ad Insights, which is similar but for ad campaigns on Instagram, and Ad […]

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The rise and rise of Instagram: New data shows rate of posting to Instagram has almost overtaken tweeting

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Anyone who uses both Twitter and Instagram regularly will no doubt be surprised at this new data that has been compiled by Domo. It shows that the number of photos and videos posted to Instagram is almost equal to how much goes on over on Twitter. Considering the effort it takes to capture (filter!) and […]

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Facebook break up: brands and young users move on

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Every month we number crunch to find out how many active users each social network has and every month since we started doing this, we see Facebook is still on top with over a billion users. Yet research tells us that despite these stats, many brands and young users have broken up and moved on […]

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Instagram beats Twitter and Facebook for top spot with teens

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Teen users of social media are coveted by brands and social networks alike. They give the cool factor and show a glimpse of what the future of digital looks like. A new report published by Piper Jaffray looks at fresh data from teen social media usage. The report shows that Instagram has leapfrogged Facebook and […]

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From public to private: Instagram launches direct messaging feature

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Private photo-sharing is the latest craze sweeping social media platforms. Just recently, Twitter launched a new app that enabled its users to do just that direct messaging. As if that didn’t already have SnapChat feeling vulnerable, Instagram – which has around 150 million users – has just introduced direct messaging to its service. No longer is […]

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Snapchat usage now bigger than Facebook and Instagram combined

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New figures published by TechCrunch show that Snapchat’s volume of photos shared through its system outnumber photos shared on Facebook and Instagram put together. The new figures were confirmed by Snapchat boss to TechCrunch this week – that Snapchat users send 400 million photos a day. The below chart, with data courtesy of Business Insider, […]

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The White House Embraces Social Media Sharing

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The social media team at The White House clearly have the right idea. Go on twitter and you can follow President Obama, along with about 37 million other people – he’s been on there for about six and a half years. About a year ago POTUS had his own Reddit ‘Ask Me Anything‘ (aka. AMA). […]

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The battle between Vine and Instagram is on

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This week Vine released its biggest update for iOS to date, introducing various fresh services to the six-second looping video-sharing app in an attempt to fight back against Instagram’s introduction of video last month. The update includes 15 new channels or ‘Vine genres’ ranging from music and comedy to cats where users can submit videos. Each of these […]

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Video killed the Instagram star

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Whilst much of the speculation surrounding Facebook’s press event on Thursday has focused on a news reading platform – behind the scenes it seems that Facebook has been planning a huge update to one of its other key services: Instagram. It’s no surprise that video is becoming the medium of choice when sharing with friends […]

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Instagram’s new photo tagging and what it means for brands

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Instagram last week launched its new photo tagging feature, meaning you can now tag any person or brand in your own photos, which will then automatically appear in the “photos of you” section of their profile. Whereas before you could only @mention each other in comments, it’s now easier to keep track of who’s who. A […]

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