All Posts in iphone

October 14, 2015Published by: Mashaal Jolly

Will Pinterest be the new online shopping marketplace for fashion brands?

 

pinterest-buy-buttonLast week, Pinterest rolled out the ‘buy’ button to thousands more merchants, four months after it unveiled its e-commerce plans. Social platforms such as Facebook, YouTube and Twitter have all jumped on the bandwagon to make their sites and apps shoppable with an additional button to buy the product featured, shortening the process from decision to purchase.

Whether you're planning a wedding, searching for outfits, creating arts and crafts with your children or decorating your home, Pinterest has typically been the platform used for practical and inspirational ideas. Today, the platform stands as a ‘social shop’ for its followers and removes the hassle of searching for an item of interest externally.

According to Fortune.com, the visual discovery tool now has more than 60 million ‘shoppable’ pins available across its platform, with users often searching with the intention to buy. Interesting and eye-catching ‘pins’ - or visual bookmarks - previously directed users  to blog posts or a completely different website. However, with ‘buy’ buttons now embedded onto Pinterest itself, could this affect the way shoppers purchase items from their favourite fashion brands?

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Dedicated fashion followers and bloggers are always open to new and innovative companies. Whether it’s eBay, charity shops or vintage marketplaces, they’d go anywhere to get their hands on the unique and exclusive. Let’s face it... no one wants to be caught in the same outfit as someone else, which is why apps including Depop, eBay, Asos Marketplace, ASAP54 and Grabble have generated a stream of income for fashionistas recycling their apparel. Apps like online fashion directory, Shopstyle, owned by POPSUGAR Inc, also has a click-to-buy option and offers high-street brands, but could Pinterest’s latest venture see the likes of POPSUGAR being dethroned?

It's fair to say that there are platforms available for every type of shopper, but Pinterest seems to be the go-to platform which will create success for bloggers and smaller, independent brands who ‘pin’ on a regular basis. With 100 million users, Pinterest already has the numbers and fashion brands to capitalise on its offerings. Many brands have seen company profits double since the ‘buy’ button was introduced, however, bigger brands also stand to benefit from uploading their lookbooks and driving more traffic to their websites through Pinterest.

September 18, 2013Published by: Drew

Is Apple resurgent following iOS 7, iPhone 5s and 5c announcements?

Three or possibly even two years ago, depending on how you look at it, Apple was unquestionably the champion of the smartphone industry.  By 2011, it had left Nokia in the dust to claim the title as the largest mobile handset by revenue in 2011. Poor Nokia never recovered and ended up being gobbled up by a giant named Microsoft. IPhone was the undisputed king of the smartphone mountain.

But as Game Of Thrones illustrates, every king will be challenged for his leadership. Enter worthy challenger Samsung and its Galaxy S range. Before you could say “Candy Crush”, Apple found its dominant position in the balance as Samsung outsold Apple handsets globally.  To add insult to injury, Apple was being accused of no longer being innovative or, even worse, cool.  When the iPhone 4s and the iPhone 5 were met with less furor than their predecessors, one had to wonder if the late Steve Jobs’ company, once the epitome of cool technology, had lost its Midas touch.

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Yet it seemed Apple were unperturbed about all this-as if they had something hidden that would cement their position as the quintessential smartphone. In its recent announcements, Apple may just have revealed its trump cards.

This year, Apple announced two new additions to the Apple familia: the wallet-friendly iPhone 5c and the slick iPhone 5s. Additionally, Apple also announced a brand new operating system; the iOS 7, which gives the usual Apple interface a much-needed makeover. Whereas consumers were indifferent towards the gimmicky addition of Siri, the fingerprint identity sensor - the Touch ID for iPhone 5s - has been hailed as a truly revolutionary feature that will change the way consumers use their iPhone.

iPhone-5S-goldSo far, reviews for the iPhone 5s have been unanimous: the iPhone 5s is glorious. Like most great Kings, Apple may have successfully fought off those who wish to usurp it. Then again, the smartphone industry is one that is constantly innovating and we have no idea what Samsung, Microsoft (and Blackberry, yes, I am serious) have brewing in their kitchens. Only time and astronomical sale figures will determine if Apple still sits on the throne.