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October 12, 2016Published by: Andrew McClenaghan

Could social media be about to change the face of football?

In the UK, many football clubs are considered to be institutions. Manchester United, Tottenham and Arsenal for example, are steeped in decades of history. Their past is part of their continued appeal and their successes, coupled with how social media amplifies their fan base around the world, means it’s hard to imagine how any new team could attract any similar attention.

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