All Posts in Launch

June 23, 2015Published by: Anton Perreau

Quartz launches Atlas: The new home for charts and data

Screen Shot 2015-06-23 at 14.42.09

As data has become a leading back-bone for great articles, the platforms those articles are written on have had to become savvier about how that data is displayed and shared. Design hazardous screenshots don't quite suffice to the real thing, often a deeper dive into the chart is needed and Quartz have made a direct response to this need by launching their new visual companion. Today Quartz has launched Atlas, a new platform for discovering and sharing great charts. You can find it at

Quartz Chartbuilder

Alongside this launch, Quartz will be open-sourcing their highly popular Chartbuilder with a slew of new features. All of this with the hopes of bringing forward more contributions from developers.

To start, all of the charts are made by Quartz staff and select contributors. In time, as they build out the platform, Quartz are hoping to let anyone make charts in Atlas. If you’re interested in getting involved in any way, send an email at

March 19, 2014Published by: Drew

UK launch today: why Google’s £30 Smart TV plug is less about TV and all about brands

Courtesy of The Guardian

Big news. Google launches Chromecast today in the UK. In case you're not familiar with the product, it is a dongle-like plug that slots into your TV's HDMI socket and turns a dumb television set into a Google Android powered online entertainment experience. The end result is a fusion of TV and tablet.

While it's a no-brainer for those who enjoy Netflix and iPlayer more than the old fashioned way of watching the googlebox, the real revolution here is bringing the app experience to the silver screen, in a way that has transformed the way brands can engage with consumers through phones and tablets. Think gaming, brand experiences and innovation that can be brought about through an app developer environment similar to the one we have on smart phones. Expect new apps tailored for TV to begin coming through thick and fast.

The official Google announcement has not yet come through about availability, but check your favourite electronics retailers and you'll see the item is already appearing ready for sale online.


March 8, 2013Published by: Drew

New agency Battenhall launches founded by Drew Benvie

Battenhall logo

By founder of Battenhall, Drew Benvie.

These are incredibly exciting times we live in. There is fundamental disruption happening in the media landscape and its impact on the way brands do business, the way we communicate and the way we consume is nothing short of seismic. We will look back on these times in the future and see them as a renaissance.

I cut my teeth in-house doing PR at the dotcoms, during the boom times. Then I joined comms agency land during the tough times. And I became an accidental early adopter when my passion for what we now call social media got me into blogging, tweeting and defining the social media landscape long before it was socially acceptable to admit to being involved in it. I have had the pleasure of working on some truly amazing campaigns over the years, with brands like Red Bull, The Financial Times, Evernote and Microsoft.

I am now incredibly excited to launch what I hope will become the next great comms agency

Today I am launching Battenhall, a comms agency for the social media economy. Battenhall launches with three clients and a team of five. HQ is in London, just across from Google and next door to Mind Candy on Bonhill St, in Tech City.

At Battenhall we are helping brands to engage, to build their reputations and to manage those reputations across all media, especially social. Our pedigree in public relations, digital marketing, creative, design and build means we are able to work across a range of comms disciplines and be the trusted agency and an extension of our clients' teams.

Redefining work: the agency model and disruptive innovation

My aim is to redefine how we work. I have seen fundamental shifts in how we deliver excellent work as a team in recent years, and I know the biggest changes are still to come. Battenhall employees are all partners in the company. We all share in the profits, we all vote at the meetings and we all have a say in the direction of the business. Team members are all makers too - we set aside 20% of work time for side projects so that people working here can invent new things and innovate rather than feel it needs to be done on top of everything else. We also have a vibrant CSR programme, putting a lot back into the causes we believe in.

We work hard too, naturally, as we want to be the best. So we offer unlimited holiday to all the team, remote and flexi working, a Moleskine allowance, and enough technology to get you a sore shoulder (so yes, we cover the costs of the masseuse too, naturally).

My experience as former UK CEO of PR agency Hotwire and founder of social media agency 33 has been instrumental in how Battenhall is evolving. I have spent almost eight years at Hotwire and 33 Digital, and am sad to be leaving behind many good clients, friends and memories. Experiencing this time with some awesome friends and clients has been epic.

But the future beckons and I hope you will join me for the adventure in some way, either by getting in touch and catching up over a coffee, or just by following our progress in the growth of this new agency.

Update: 11/3/2013

The launch has now been and gone and feedback has been better than we could ever have hoped for. Here are the highlights: