All Posts in London

May 12, 2015Published by: Fereshta Amir

Snapchat Our Stories returns to London

If you're an avid SnapChatter like we all are at Battenhall London, you will have noticed that for a while now, the photo sharing platform has been running 'Our Stories', which sees people from around the world showing what life is like where they live. So far we've seen the likes of NYC Life, LA Life, London Life, Dubai Life, Toronto Life, Singapore Life and more. Today, the Our London Story is running, meaning people in London can add snaps to the live story, with the hope of getting global fame, and users can take part right now.

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September 17, 2013Published by: Steph Bennett

Social and digital media are changing the face of Fashion Week

Are you connected to the internet? If so, you’ve just been given a front row seat to Fashion Weeks around the world. With social and digital media in full force this season, our relationship with the fashion industry is changing. The barriers are down and you no longer have to be a celebrity, designer, photographer, journalist or fashionista to have live access to next season’s collections.

London Fashion Week at Somerset House

As the Spring/Summer 2014 fashion season began we saw Pinterest create a new form of editorial content to showcase the highlights of from New York, London, Milan and Paris. Shortly after it's launch an email was sent to followers announcing the latest pins, as well as related boards on fashion from fellow pinners, proving that Pinterest is not just a pin board. It is social too.

In New York, the Kenneth Cole hired a team of pro-viners to capture a truly unique, behind the scenes perspective in 6 second bite size clips, which were live-streamed them from their website.

Here in London, while all catwalk shows were live-streamed on YouTube through BritishFashionTV, in a new twist to tradition, Clements Ribeiro chose to launch their new collection exclusively online launch using video to capture the spirit of their Rio inspired retro tropical glamour.

Fashion forward designer, Holly Fulton kept to tradition with a gorgeous collection presented at her catwalk show at Somerset House but also used EBay as a platform to highlight her A/W13 capsule collection to celebrate London Fashion Week. This was a very savvy move to broaden her appeal and promote her brand.

Designers aside, the role of bloggers at Fashion Week internationally, cannot be underestimated. Some 2000 fashion bloggers alone, registered to attend London Fashion Week this season, prompting the British Fashion Council to implement a blogger strategy, which it hopes to apply within the next year. Until then the best blog posts are being captured in their Blog Portal featuring street style and news from the world’s fashion media.

As the lines between digital and physical becoming evermore blurred, how long can the traditional format of Fashion Week be retained? Will catwalk shows become a thing of the past? How will the role of fashion bloggers develop?

However things transpire, the fashion space is definitely one to watch.

August 22, 2013Published by: Anton Perreau

#SMWWhatsNext: New venue + more seats

The Royal Institution of Great Britain

By now, some of you may know of our Social Media Week London event on September 23rd. We've been bowled over by the interest in coming along to our event. We offered out 400 tickets and they all went within the first few days. Our original venue; the Battenhall offices, just weren't big enough, so we've been hunting down the perfect venue.

Today we're excited to announce that our event will be held at The Royal Institution of Great Britain in Mayfair, also know as The RI. In the past, Bill Gates, Brian Cox, Stephen Hawking and Bill Clinton have tread the boards of the Faraday Theatre, now it’s time for our founder, Drew Benvie to do the same.

In September, we'll be sharing insights for guests who are communications professionals, both in-house and agency side, and are wanting to learn more about future social media trends for brand communications. Guests will also learn where to consider putting resources for brand social media campaigns for the year ahead.

With the announcement of this new venue, we now also have the opportunity to open up even more seats. Should you wish to attend this event, please click on the link below.

Screen Shot 2013-08-22 at 11.50.20

 

Update: For the event, we will be stocked up with drinks from our client Jimmy's Iced Coffee, and we will have a supply of freshly-baked Cronuts. The event is now sold out. If you want to tune in online, it will be broadcast on a Google Hangout, which will be tweeted from @battenhall on the morning of 23rd September.