November 25, 2015 — Published by: Drew
New data has come out which shows that brands are now spending 500% more on marketing to millennials than on all other demographics combined. The new stats as published in Ad Week are from adtech brand Turn which has published this infographic that delves into the millennial marketing space. Social media commands 400% more of a focus on millennials, and video 600%, and all this echoes with our work at Battenhall too. Check out the research in full here.