All Posts in pinterest
Having been introduced initially in the US last year and following very quickly in the footsteps of Twitter and more recently Instagram, Pinterest has finally launched its Promoted Pins in the UK. From today, UK brands will now be able to buy Promoted Pins making it much easier for brands to reach 'Pinners'. John Lewis, B&Q, Nestlé and Tesco are just a handful of brands that are trialling the service.
October 14, 2015 — Published by: Mashaal Jolly
Last week, Pinterest rolled out the ‘buy’ button to thousands more merchants, four months after it unveiled its e-commerce plans. Social platforms such as Facebook, YouTube and Twitter have all jumped on the bandwagon to make their sites and apps shoppable with an additional button to buy the product featured, shortening the process from decision to purchase.
Whether you're planning a wedding, searching for outfits, creating arts and crafts with your children or decorating your home, Pinterest has typically been the platform used for practical and inspirational ideas. Today, the platform stands as a ‘social shop’ for its followers and removes the hassle of searching for an item of interest externally.
According to Fortune.com, the visual discovery tool now has more than 60 million ‘shoppable’ pins available across its platform, with users often searching with the intention to buy. Interesting and eye-catching ‘pins’ - or visual bookmarks - previously directed users to blog posts or a completely different website. However, with ‘buy’ buttons now embedded onto Pinterest itself, could this affect the way shoppers purchase items from their favourite fashion brands?
Dedicated fashion followers and bloggers are always open to new and innovative companies. Whether it’s eBay, charity shops or vintage marketplaces, they’d go anywhere to get their hands on the unique and exclusive. Let’s face it... no one wants to be caught in the same outfit as someone else, which is why apps including Depop, eBay, Asos Marketplace, ASAP54 and Grabble have generated a stream of income for fashionistas recycling their apparel. Apps like online fashion directory, Shopstyle, owned by POPSUGAR Inc, also has a click-to-buy option and offers high-street brands, but could Pinterest’s latest venture see the likes of POPSUGAR being dethroned?
It's fair to say that there are platforms available for every type of shopper, but Pinterest seems to be the go-to platform which will create success for bloggers and smaller, independent brands who ‘pin’ on a regular basis. With 100 million users, Pinterest already has the numbers and fashion brands to capitalise on its offerings. Many brands have seen company profits double since the ‘buy’ button was introduced, however, bigger brands also stand to benefit from uploading their lookbooks and driving more traffic to their websites through Pinterest.
August 21, 2015 — Published by: Joe Cant
Earlier this week, former Twitter brand advertising head Nipoon Malhotra joined Pinterest to help the company with its plans to monetise the platform. This news came shortly after both Pinterest and Instagram announced ‘buy’ buttons - direct mechanisms through which a user can shop for visual on-display content through the social networks.
Twitter’s new Collections, or ‘shop window’ - is another example of this trend. Providing a facility through which users can buy items via mobile devices, or click through to an item-in-basket page. For an example, British heritage brand Barbour has been reported as being the first to host this service.
Pinterest, although a great research and design inspiration feed, is a social network full of beautiful content that, until recently, didn’t provide retail options. Having proven itself to be a great place for style inspiration, it’s possible that the ‘buy’ button could see Pinterest become an extremely valuable online shopping platform.
It’s easy to imagine users want to use Instagram for its original purpose - to post creative and relevant images and to browse their friends’ profiles to do the same. Do people really want to purchase through social? There are already enough websites on which a user can go to purchase items. Apps like Liketoknow.it prove that the user doesn’t have to be hassled into buying an item, but will receive a direct link to purchase after the user likes an Instagram post. This may ensure a genuine purchase process, possibly enabling the user to browse freely without interruption.
Timing couldn’t be better for Pinterest and Instagram; not only developing their apps and websites with a mechanism linking purchases through social media, but also e-commerce behemoth Amazon has recently taken a big hit, following a New York Times article about employees “being evaluated unfairly or edged out rather than given time to recover in Amazon’s intense and fast-paced workplace”. The moment to react, grow and become leaders in the online retail market could well be now. Both Instagram and Pinterest already have the user base and the data - but can they capitalise on this PR slip-up from Amazon?
Overall this trend adds ease of use to the online shopping experience, whilst providing a platform to act as a bridge between items they like and the opportunity to shop for those items online - so long as it isn’t forced into the user’s face.
News came out last night that both Pinterest and Instagram are launching 'buy' buttons, to allow users to purchase the items in the photos and videos shared on the social networks. This is major news for brands that create shoppable content on the social networks. To date, Pinterest has boasted great click-through rates, helping retailers to deliver ROI on their use of the social network, so this move will be a logical progression of where they are now. Instagram on the other hand delivers more of a brand engagement experience, so this move, for them, could revolutionise the social network.
The full lowdown is captured in this review by Hannah Kuchler of the Financial Times:
Ben Silbermann, Pinterest chief executive, announced the “buyable pins” on the online scrapbooking site, with retailers including Macy’s and Nordstrom signed up to sell on the platform.
Instagram, the Facebook-owned photo app that boasts over 300m users, also announced a new advertising product that allows retailers to sell from their mobile app. Instagram had been slowly rolling out advertising, focusing on brand marketing that matched the magazine-like high quality images that users often upload to the platform. But it is now allowing advertisers to add a button to encourage viewers to click through to their ecommerce site, install an app or sign up to a mailing list.
May 14, 2014 — Published by: Drew
Anyone who uses both Twitter and Instagram regularly will no doubt be surprised at this new data that has been compiled by Domo. It shows that the number of photos and videos posted to Instagram is almost equal to how much goes on over on Twitter.
Considering the effort it takes to capture (filter!) and post to Instagram versus bashing out a sentence on Twitter, this shows just how fast Instagram is growing and how it has become one of the power players on the social networking circuit.
Key stats from the research (shared every minute):
- 204 million emails are sent
- 2.4 million pieces of content are shared on Facebook
- 4 million searches are carried out on Google
- 0.34 million WhatsApp messages are sent
- 0.277 million tweets are sent
- 0.216 pics / videos are shared on Instagram
- 3,472 pins go up on Pinterest
Today marks the birthday of what we know as the World Wide Web and it has been with us for a quarter of a century thanks to Sir Tim Berners-Lee. As we look back at the 25 years with World Wide Web it is without a doubt that a lot has happened since. In celebration, this great article by Marketing UK reminds us that just under 40% of the world's population has internet access and that on average, a fixed broadband connection costs more than a third of income in the developing world. The languages most used in communications are, in order: English, Chinese, Spanish, Japanese, and Portuguese.
The first-ever website (info.cern.ch) was published on August 6, 1991 by British physicist Tim Berners-Lee while at CERN, in Switzerland. At present, the number of web pages is increasing by the second and it is estimated to reach 1 billion by the end of 2014. You can see a live count here which as we write this post is 919,319,600. This web page also shows us the most popular websites and how they looked at launch year. Putting things into perspective, it shows that Yahoo launched in 1994 and social giant Facebook appeared 10 years later in 2004 - with one of the more younger popular websites including Pinterest, which launched only 4 years ago. Read more here.
The social media team at The White House clearly have the right idea. Go on twitter and you can follow President Obama, along with about 37 million other people - he's been on there for about six and a half years. About a year ago POTUS had his own Reddit 'Ask Me Anything' (aka. AMA). For a brief amount of time Obama was on Foursquare - though we're not sure how that was helpful when people can track him anyway. Despite this you can still check in to The White House on Foursquare if you're lucky enough to be invited.
Perhaps The White House has realised that social media is actually a viable way to share your message with the masses, get yourself (re)elected. To embrace social media and the content we share through it, The White House has launched 'White House Shareables' - a resource where users can find infographics, videos, presentations and general information or propaganda pertaining to The White House. All of this can be filtered and searched, then shared throughout social media channels within seconds. As WebProNews explains,
"For an administration that’s been criticized for some failures to accurately and convincingly explain the President’s policies to the American people (read: The Affordable Care Act), this is one minor move to enlist the public to help spread the word."
Regardless of how well the administration has been performing, this move in a direction to embrace more social media in politics is a sign of the times that social media is an essential part of everything - whether you're a small business or one of the world's largest government administrations. As The White House put it: 'Check it out, and get sharing.'