News came out this morning that the 2015 PR Week Awards finalists have been announced, and we're over the moon to be shortlisted for two awards! We're finalists for Specialist Consultancy of the Year and also for Small Consultancy of the Year.
There are many specialisms in PR, and we can see we're up against the top brands from healthcare, technology, food & drink and startups. Our specialism is social media, so we'll be flying the flag for the internet on October 20th when the winners are announced! And we're a very young agency, so up against some pretty big and established brands in the Small Consultancy category too. Here's wishing the best of luck to the other finalists in both categories Dynamo, John Doe, Man Bites Dog, Manifest, Harvard, Virgo Health and William Murray!
We're thrilled to break the news that we were awarded Best Small Agency last night at the UK Social Media Awards. It's awards season right now, and last week we were finalists in the PR Week Awards too, for best new agency, and last month we were chosen as a PRCA 'Agency of the Future'. We only entered into two awards this year, having just turned one year old as an agency, so we're over the moon to get these accolades, and it's onwards and upwards into 2015.
A big thank you must go out to all of the clients who helped make our first year in business such a success, to our awesome team for truly delivering and disrupting. Here's to a storming end to the year.
Battenhall is just one year old still, but this week has been a busy one and we've had some amazing news to share which the team here have all worked incredibly hard on and which together form a bit of a milestone for us as a consultancy.
To coincide with the launch of Social Media Week, and to link up with our report launch, we held our annual social media trends briefing yesterday morning in the Soho Hotel. It was standing room only for talks from Battenhall's Sam Mason, Steph Bennett and Charlie Sharpe. Some reviews from bloggers in the room including eModeration, Sarah Willis, and Ged Carroll are already up online, and we trended in the UK on Twitter with the volume of mentions coming through online.
Next month is the start of award season, and we've just begun entering ourselves for a couple of the biggies. We found out this morning that Battenhall is a finalist for the Social Media Awards as best small agency, which we're absolutely thrilled about. We find out if we win on 23rd October, just two weeks after the PR Week Awards, where we're up for best new agency. So come November we'll either be pumped, pooped or put out, but which ever way these awards turn out, we're excited to even be shortlisted.
In case you'd like to catch up on our Social Media Week event as it happened, here is our Storify of it. Thanks for reading.
This afternoon we received the news that our first award entry, for the PR Week Awards this October, has seen us shortlisted for New Consultancy of the Year. We're all a bit like THIS. And this. Oh, and this.
We're quite young still, only just having turned one year old as an agency, and we can see we're up against some stiff opposition. Aduro, Capella, Incisive Health and The CommsCo are all epic agencies and we wish them the best of British! We're flattered to even be in such great company on the shortlist.
Now for three months of nail-biting and nerve-jangling for all at Battenhall HQ.
This week I was asked to deliver PR Week's Hit or Miss. The topic was the Heinz brand-jacking, where a Twitter veteran of five years and 37,000 tweets started imitating the baked beans company online and subsequently got his account suspended following a tough response from Twitter and the brand police.
What happened could so easily have been put to Heinz's advantage, as I explained in PR Week. But instead I fear Heinz missed a golden opportunity to show that they get how social works and that they know how to engage an audience.
The piece looked at online security for brands, which is in need of more serious measures in order to minimise exposure to cyber crime and hacking. A lack of awareness and failure to plan for an often-predictable situation is one of the main problems; the recent hacking of the HMV Twitter account by a disgruntled employee stands as a perfect example of this.
Drew pointed out that there are tools available to act fast and handle a security breach in the first instance: “You need to figure out how to respond. There are people at Twitter who are there to look after your brand. Also the companies need to figure out the right technology and there are companies that manage the password permissions for accounts. It’s much easier to deal with things, if or when you get hacked.”
As a classic case of crisis, a hacking must be acknowledged and talked openly about by the brand and measures must be taken to fix what has happened.
This week PR Week launched their seventh annual Power Book. The list of the top PR people in the UK went to press just at the right time, because Battenhall, at the time not yet two weeks old, made an entry. The book is also online on PR Week here. Thanks PR Week for the continued support and here's to a storming 2013.