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Tag Archives: Research

Burberry tops 3rd annual FTSE 100 social media report

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This morning at the opening session of Social Media Week London, we unveiled Battenhall’s third annual report on how the FTSE 100 list of companies uses Twitter and other social media. The report is now live and downloadable in full on battenhall.net/ftse100. Burberry has taken the social media crown for a third year running, and bottom […]

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Battenhall launches 2014 FTSE 100 social media report

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This morning we are launching our second annual report looking at how the FTSE 100 companies use Twitter and social media. The research, published to mark the launch of Social Media Week, shows a widening gulf appearing between the social media haves and the have-nots, with some brands streaking ahead and others stagnating or getting […]

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Facebook’s latest experiment

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Facebook has once again started experimenting with new capabilities by following in the footsteps of Snapchat and enabling users of the iOS app to produce disappearing posts. The new option allows users to set an expiration date for their posts ranging from one hour to seven days. This new function was not only a response to […]

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The ‘infectious disease’ that is Facebook

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When a user slowly becomes immune to its actions and attractions, a group of researchers at Princeton University predict that 80% of Facebook’s users will have abandoned the site by 2017. John Cannarella and Joshua Spechler based their research on the number of times ‘Facebook’ was entered into Google. Google Trends’ chart show that the […]

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Battenhall launches FTSE 100 Twitter report

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Today’s Financial Times has covered the findings of our newest piece of work, a report into how the FTSE 100 companies use Twitter and social media for corporate communications, customer service and innovation across their businesses. Over the past six months, we have been carefully studying how the list of FTSE 100 companies use Twitter […]

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Tracking Digital Consumer Behaviour: Deep Digging from McKinsey

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Understanding and tracking the way in which digital consumers behave is becoming more complicated by the minute. Different mediums that didn’t even exist a month ago, let alone a decade or a century ago, change on an almost daily basis. Whilst skimming the surface of new digital trends is easy, the ability to gain insight, […]

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Over 25s are “search-first” and under 24s “social-first”

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The good people of Deloitte’s media and entertainment practice have published their newest and seventh annual consumer media report, titled ‘Love in a cold climate’, which has some interesting findings on digital that are worth sharing. On social media, Deloitte has suggested that Facebook is the only mass-market social network in the UK, with Twitter and […]

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90% of media is digital

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Recent research published by Google shows that 90 percent of all media we consume is screen-based, and 77% of our time in front of the TV is spent also on another screen. If there’s one thing February’s Superbowl showed us about building a connection with a brand, it’s that relying on just one screen isn’t enough. […]

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