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Tag Archives: SnapChat

What’s the craic with Snapchat?

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Snapchat, the photo-sharing social media platform adored by millennials, has seen rapid growth since it began in 2011. Dominating the world of ephemeral content, the app has seen its worldwide users grow by millions each quarter. In the UK alone, that figure is now 11.2 million users! Last week after months of anticipation, Snap Inc., […]

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How social media has shaped the Trump-Clinton political circus, and what it means for brands and organisations

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Whether you belong to Team Trump or Team Clinton, you’ve probably not seen anything quite like the 2016 US presidential elections before. Technology has been the great game-changer for both candidates and also the cause of much controversy: Democratic candidate, Hillary Clinton, found herself in hot water after sharing classified information through her family’s private […]

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What’s the haps with Snap?

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Not content with just rebranding towards the end of last month, Snap Inc. have had also a whole host of press in the past few days. So here’s a little round up for you about what the haps is with Snap. Firstly, the Auto Advance feature – which allowed the user to click one Recent Update in their […]

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September – appdates left, right and centre

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Working at Battenhall means that we have a whole bunch of eyes on a whole bunch of social networks – an advantageous position to be in when updates and changes come in. We’re regularly alerted to an app update from team members in our Battenhall WhatsApp group. Whether it’s getting revelling over the latest update […]

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Create Your Own Personal Emoji With Bitmoji

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Snapchat yesterday announced a new integration with Bitmoji, part of Bitstrips, a personalised emoji app which the company bought in March 2016 for a reported $100 million. So what is Bitmoji, how do you use it and what does Battenhall make of it? Created by Toronto-based tech entrepreneur and CEO of Bitstrips, Jacob ‘Ba’ Blackstock, […]

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Snapchat introduces shoppable ads and ups its game to monetise the platform

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From emoji videos to exciting new caption limits, it seems that ghostly video app Snapchat always has a trick up its sleeve to surprise users. After the launch of its money transfer service Snapcash, it seems the monetisation of the platform is about to reach a whole new level, as Snapchat introduces 10-seconds call-to-action ads. […]

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What Snapchat, the King of micro-moments, has in store for us

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Snapchat has evolved a huge amount since its inception in September 2011 and we’ve kept a keen eye on this social messaging platform as it has continued to grow, and draw in users from across the globe with its innovative and addictive features. One of those is the ability to apply filters, and in March for our third birthday, we set […]

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“That app is my life…” How messaging apps are reinventing everything

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“How often are you on Snapchat?” “There’s not a time when I’m not on it. I do it while I watch Netflix, I do it at dinner, and I do it when people around me are being awkward. That app is my life.” Messaging apps are social networks now. We’re not only connecting with each […]

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Twitter reaches for the sky with Twitter Moments

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Twitter experimented with a variety of changes in 2015: from adding “While you were away” recaps to swapping favourite stars to like hearts. These changes received mixed responses from the public as some loved the hearts whereas others thought they were too personal. Likewise, some loved the recaps while others deemed them messy. However, the overall consensus at […]

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Links to Snapchat content arriving soon

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Snapchat content is infamously incompatible. Taken in the moment and experienced in the moment, linking to Snapchat content from elsewhere, such as Facebook, Twitter or WhatsApp, has certainly not been possible to date. That is all about to change, as Digiday explains: Snapchat’s enabling its publishing partners to promote their channels on Facebook and Twitter […]

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How Snapchat Live Stories are reinventing the news

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As Battenhaller Dom Whitehurst mentioned at our Social Media Week lecture earlier this month, Snapchat is THE news channel for Generation Z, aka the screenagers. If you needed convincing, this article by Nieman Journalism Lab is well worth a read. It explores how Snapchat is using geofencing and curated snaps from users to create Live […]

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Snapchat Our Stories returns to London

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If you’re an avid SnapChatter like we all are at Battenhall London, you will have noticed that for a while now, the photo sharing platform has been running ‘Our Stories’, which sees people from around the world showing what life is like where they live. So far we’ve seen the likes of NYC Life, LA Life, […]

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The rise of dark brand campaigns

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Recently we’ve been seeing a growing trend in the use of ‘dark’ marketing and PR campaigns, where brands use private social networks to connect with their audiences. Today, Laura Saggers, the US-based singer-songwriter, is debuting her new single and video on Snapchat. You can view the promo video for the next 24 hours before it vanishes. […]

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Snapchat launches Discover

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Snapchat has this evening launched its newest feature, Discover, which channels media and brand content through to its 100m users. Snapchat has been used by numerous brands recently, but this new function promises to change how users consume brand content. Here’s what Snapchat has said in its announcement about what Snapchat is planning:  Snapchat Discover […]

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In numbers: why brands need to start taking Snapchat seriously

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Every month at Battenhall we take a look at user stats of major players as well as the next big thing in the world of social media, reporting our findings in The Battenhall Monthly. Times (and figures) are a’changing as in the last few months of 2014, we saw Instagram trump Twitter with a whopping 300 […]

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The Financial Times looks at how brands are riding the social influencer wave

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Social talent is one of the hot areas in brand marketing right now. The Financial Times has just published an in-depth feature article exploring this topic, which looks at how brands are increasingly working with this new kind of global influencer. As brands are increasingly moving beyond the tried and tested celebrity endorsement for products and services, social […]

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Facebook’s latest experiment

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Facebook has once again started experimenting with new capabilities by following in the footsteps of Snapchat and enabling users of the iOS app to produce disappearing posts. The new option allows users to set an expiration date for their posts ranging from one hour to seven days. This new function was not only a response to […]

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SnapChat experiments with collaborative timelines, again

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Last night, SnapChat users were in for a surprise as the social photo sharing app rolled out RioLive, showing live coverage of SnapChatters in Rio perfectly timed around the Cup’s final match. RioLive was not promoted, but simply appeared in users’ timelines, with only users in Rio being able to add to it. This is the […]

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Facebook’s brave new venture into unbranded apps

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Throughout it’s development, much of Mark Zuckerberg’s focus for Facebook has been to bring people inside the Facebook iOS and Android Apps, onto the platform and through the channels that are Facebook branded. However, now this strategy has changed – a new direction to “unbundle the big blue app” has been set instead to build […]

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Facebook break up: brands and young users move on

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Every month we number crunch to find out how many active users each social network has and every month since we started doing this, we see Facebook is still on top with over a billion users. Yet research tells us that despite these stats, many brands and young users have broken up and moved on […]

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New app prints photos direct from SnapChat

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We’re always on the lookout for ingenious ways of using the social networking app of the moment, SnapChat. We like this new one a lot which caught our eye today as we have two Little Printers adorning the desks of Battenhall HQ. A UK-based developer has created an app for the BERG Little Printer called […]

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Snapchat brands showcase site Snapular launches

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With news emerging in December 2013 that Snapchat had overtaken Facebook and Instagram put together for volume of photos shared through its network, the question many ask is: “how can brands make use of Snapchat?” Enter Snapular, the site that showcases the most popular accounts on Snapchat. If you are a brand and looking for […]

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From public to private: Instagram launches direct messaging feature

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Private photo-sharing is the latest craze sweeping social media platforms. Just recently, Twitter launched a new app that enabled its users to do just that direct messaging. As if that didn’t already have SnapChat feeling vulnerable, Instagram – which has around 150 million users – has just introduced direct messaging to its service. No longer is […]

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Snapchat usage now bigger than Facebook and Instagram combined

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New figures published by TechCrunch show that Snapchat’s volume of photos shared through its system outnumber photos shared on Facebook and Instagram put together. The new figures were confirmed by Snapchat boss to TechCrunch this week – that Snapchat users send 400 million photos a day. The below chart, with data courtesy of Business Insider, […]

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The seven types of snapchat user

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Snapchat has made a careful mark on all our mobile devices, the service. As of June 2013 18.9% of iPhone users in the USA were using SnapChat regularly. By now you’re probably on one of two sides, the sending or receiving end. To distinguish some of the more common traits of an avid SnapChat user, […]

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