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Tag Archives: Social Media

Search it to believe it?

VisualDiscovery

With imagery now an integral part of most major social media channels, there’s one platform which is trying to push boundaries even further. Pinterest has announced that it’s launching several new technologies under the name ‘Pinterest Visual Discovery’. Here’s a roundup of some of the latest features: Point, tap and discover Using the LensBETA in-app camera, users […]

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Why it’s too early to write off Twitter

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Twitter is going through a bit of a rough patch at the moment but the same can’t be said about its Chinese competitor Weibo. As job cuts start to filter through amid a rumoured sale, why are things on the up for Weibo and slightly less rosy for Twitter when they essentially do the same […]

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Christmas is Coming

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Christmas is just around the corner, so enjoy the last of the normality before the chaos begins. With just 61 days until Christmas, here’s what to expect in social media land. 1. Christmas emotions You may have experienced an office debate over when is an acceptable time to play Christmas music. There’s always one colleague […]

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How social media has shaped the Trump-Clinton political circus, and what it means for brands and organisations

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Whether you belong to Team Trump or Team Clinton, you’ve probably not seen anything quite like the 2016 US presidential elections before. Technology has been the great game-changer for both candidates and also the cause of much controversy: Democratic candidate, Hillary Clinton, found herself in hot water after sharing classified information through her family’s private […]

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Could social media be about to change the face of football?

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In the UK, many football clubs are considered to be institutions. Manchester United, Tottenham and Arsenal for example, are steeped in decades of history. Their past is part of their continued appeal and their successes, coupled with how social media amplifies their fan base around the world, means it’s hard to imagine how any new […]

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Launch of Battenhall’s FTSE 100 social media report 2016

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Today at a packed venue in Central London we launched the fourth edition of Battenhall’s flagship report, our annual research paper that looks into how the FTSE 100 companies use social media. With first hand data, case studies and analysis, the report has been well-received already, getting print coverage in The Times and in City AM, and this in-depth piece […]

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Brace yourself… adverts are coming to WhatsApp

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If you’re anything like us, you’re never too far away from your phone. Chances are you’re reading this on yours right now, and it’s also highly likely that you’ve got WhatsApp installed, which is why this next bit is so important. WhatsApp has announced that following new updates to its privacy policy, businesses will be […]

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Twitter set to stop including links and photos in character limit

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It may sound like a minor update, but the rumour in itself has made social media managers (and savvy tweeters) rejoice. According to Bloomberg, Twitter could be changing the way that it counts characters. This means that photos and links will no longer be included in the character limit that currently uses 23 characters for […]

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The 5 waves of innovation in social media: my slides from Vision keynote

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This week I had the privilege of delivering one of the keynote talks at Vision, the annual conference on all things media and creativity, which took place in Bristol. The two-day conference included speakers such as Uber’s general manager Fred Jones, PR god Mark Borkowski, Tim Westwell, co-founder of Pukka (the tea people!), National Trust’s […]

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What Snapchat, the King of micro-moments, has in store for us

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Snapchat has evolved a huge amount since its inception in September 2011 and we’ve kept a keen eye on this social messaging platform as it has continued to grow, and draw in users from across the globe with its innovative and addictive features. One of those is the ability to apply filters, and in March for our third birthday, we set […]

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Chatbots are coming

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Last week, Kik beat its competitors to the punch by introducing Chatbots – interactive software powered by artificial intelligence designed to simulate human conversations that are becoming increasingly popular for brands to engage with customers. Kik, which at last count had over 275 million users, was the first of what is expected to be many […]

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WhatsApp reaches a billion active users

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Facebook-owned WhatsApp announced last night that it is being used by a billion people every month, with fresh stats confirming that a whopping 43 billion messages and 250 million videos are sent on a daily basis. WhatsApp was bought by Facebook back in October 2014, and although Facebook Messenger has an impressive  800 million monthly […]

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Yik Yak finally launches on the web

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Nearly a year ago, we blogged about a new player in the messaging app game, called Yik Yak. The hyper-local so-called ‘gossip’ app raised millions in funds and took the US college campuses by storm, and now, has launched on the web. The app acts like a local bulletin board for your area by showing the […]

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Anyone for Peach?

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The tasty new social network Peach, arrived on the scene just one week ago today. Created by the founder of Vine, it claims to be a fun, simple way to keep up with your friends and be yourself. Having played with the app daily since its launch and tested out all of its features and […]

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UK tops mobile social table in new Ofcom communications report

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Ofcom has released its annual report into communications trends. While the epic read touches on everything comms, from TV consumption to radio and telecoms, it’s the new online content and social media usage data (a chapter that is 43 pages on its own) that we have delved into and pulled out for you in this […]

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Twitter launches its new ‘Moments’ feature to simplify following the news

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It has been a big week over at Twitter HQ. Earlier this week, the company announced that Jack Dorsey would be named as the official CEO of Twitter as well as remain the CEO of Square. Dorsey held the interim CEO position since his predecessor, Dick Costolo, stepped down in June. As the full time […]

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Burberry tops 3rd annual FTSE 100 social media report

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This morning at the opening session of Social Media Week London, we unveiled Battenhall’s third annual report on how the FTSE 100 list of companies uses Twitter and other social media. The report is now live and downloadable in full on battenhall.net/ftse100. Burberry has taken the social media crown for a third year running, and bottom […]

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We’re hiring: donut eating not compulsory, but.

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Battenhall is a new agency on a mission. We are building something truly exciting and we are looking for the industry’s best PR and social media consultants to join us on our journey. We are two years old, and already ranked as number one social media agency in the UK, best small agency, best new agency in Europe, […]

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Future trends in social media: slides from Public Sector Comms conference London 2015

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Yesterday I had the privilege of speaking at the Public Sector Communications conference in London. The audience, senior communications executives from all corners of the UK and from across the public sector, battled through the train and tube strike that affected large parts of the UK and the event was buzzing. Not everyone made it […]

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Can the BBC iPlayer creator help us find what we actually want to know on social media?

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A clear problem is emerging with social media; it doesn’t tell us what we want to know. On Facebook we only become friends with people we know and like pages that fill our timeline with vaguely irrelevant spam about the Kardashians, on Twitter we follow users we find interesting but they don’t post the content […]

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Inaugural TMRW conference explores: who owns social media?

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Yesterday saw the inaugural event TMRW take place at the IP Expo in Manchester. With a focus on the future of digital and technology, the event featured speakers such as Professor Brian Cox and experts in the worlds of robotics, hacking and social media. Our founder, Drew, spoke on a panel discussing ‘who owns social […]

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How digital is reshaping the world of advertising

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If you read one thing today, make it the Connected Business supplement in this morning’s Financial Times. It explores how digital is reshaping the world of advertising, from a high level how technology is changing the way brands sell, to the new social media influencers, five future marketing trends, a half-page graphic (see below) expanding on […]

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Is this Facebookgeddon? The social network changes its News Feed algorithm to promote friends’ content

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Facebook just announced yet another change to its giant platform. This particular change has our eyes peeled, as it’s about tweaking its algorithm to promote content from friends. Let’s look at the three main big changes in more detail, which as outlined by Facebook product manager Max Eulenstein and user experience researcher Lauren Scissor, are: […]

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Facebook’s second coming: Could VR research revive the social network?

Facebook researches Virtual Reality technology. 

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As you all may be aware, the once giant of social media – Facebook – has been struggling recently. The number of new users joining is declining and, while it now has 1.35 billion users across the globe – 35 million ahead of Youtube – other social platforms are beginning to close the gap. It […]

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In numbers: why brands need to start taking Snapchat seriously

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Every month at Battenhall we take a look at user stats of major players as well as the next big thing in the world of social media, reporting our findings in The Battenhall Monthly. Times (and figures) are a’changing as in the last few months of 2014, we saw Instagram trump Twitter with a whopping 300 […]

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The Financial Times looks at how brands are riding the social influencer wave

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Social talent is one of the hot areas in brand marketing right now. The Financial Times has just published an in-depth feature article exploring this topic, which looks at how brands are increasingly working with this new kind of global influencer. As brands are increasingly moving beyond the tried and tested celebrity endorsement for products and services, social […]

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The Influence of Social Media in Modern Politics in the UK

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Until recently many have underestimated the power of social media in politics. However two recent events have demonstrated the importance of it. Many political campaigners may take the traditional view that social media cannot influence the reputations and success of politicians, however more and more politicians are beginning to establish themselves on social media platforms. […]

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The social media food porn effect

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Today, The Drum announced @Nandosuk as the most engaging brand on Twitter in the UK, coinciding with The Forbes Top 25 restaurants on social media. It got our team thinking, why is it important for food brands to be recognised on social media, ahead of their competitors? Here’s three reasons why we think it’s important for food brands to be prominent […]

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New research by Ofcom shows social media usage of children and parents

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Ofcom has released new statistics on media consumption amongst children and parents. The report is vast and contains hundreds of pages of data, but the social media research in particular is useful. The findings show that 70% of children aged 12-15 in the UK who go online have a social media profile, and that figure […]

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SnapChat experiments with collaborative timelines, again

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Last night, SnapChat users were in for a surprise as the social photo sharing app rolled out RioLive, showing live coverage of SnapChatters in Rio perfectly timed around the Cup’s final match. RioLive was not promoted, but simply appeared in users’ timelines, with only users in Rio being able to add to it. This is the […]

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