The world of professional social networking hasn't changed that much in the last 10 years. LinkedIn for contacts and companies, Twitter for chat and content, then blogs and forums for niches. Whereas the social media sphere as a whole has constantly evolved, we've seen relatively few newcomers to try to topple LinkedIn in the business space.
To end 2017, Facebook is making some changes that will impact the strategy some publishers use to drive engagement. Facebook, as with the other social networks, is constantly tweaking its algorithms to try and improve the experience of using the network. Done right, the algorithms help ensure that you, the user, see content that will interest you the most.
Instagram has rolled out a number of exciting new features in the last few weeks with highlights, archiving, the ability to follow hashtags and teasers for shoppable posts. Like anything in the ever-changing world of social media, there’s a lot to take in, but we’ve explored what they all do and how brands could use them.
Splitting your bottomless brunch bill will soon be made easier with the introduction of person-to-person payments through Facebook Messenger in the UK. This feature was first launched in the USA earlier this year and was later enhanced by allowing payments to be made in a group chat. The service is free to use and does not require a password, however it does ask a couple of security questions before you can proceed with the payment. Furthermore, the payments are fully secure, protected and private.
After launching its Snapchat-esque Stories, adding disappearing live video and DMs less than a year ago, Instagram made a new and much-anticipated announcement of its latest update within Stories today; Face Filters.
Since the UK voted to leave the European Union last June and with the election and inauguration of President Trump, online political advertising, including on Facebook and Twitter, has increasingly been in the spotlight — and for good reason.
With imagery now an integral part of most major social media channels, there’s one platform which is trying to push boundaries even further. Pinterest has announced that it’s launching several new technologies under the name ‘Pinterest Visual Discovery’.
Twitter is going through a bit of a rough patch at the moment but the same can’t be said about its Chinese competitor Weibo. As job cuts start to filter through amid a rumoured sale, why are things on the up for Weibo and slightly less rosy for Twitter when they essentially do the same thing? Read more