All Posts in Social Network
At first glance, Vero might seem like every other social network - users can share music, photos and videos as normal. However, so many social networks have complicated sharing policies - often deterring users from sharing anything at all. Vero aims to combat this with simplicity, where users can share content with different specific groups, ie. close friends, friends and acquaintances.
Recently apps have taken a turn for simplification, no surprises that the slightly over-complicated Google+ is being cut up and shut down right now. These privacy controls aren't the only good feature on the network. Users are also able to share content which they may want to 'recommend' and start chatting with other users based upon the content.
For business development, the social network plans to generate revenue by charging users a subscription fee after their first year of free service. The subscription-based content model being increasingly popular with new apps. We'll be keeping a close eye to see if Vero is popular or not - share your own thoughts by tweeting us @battenhall.
June 1, 2015 — Published by: Charlie Sharpe
A clear problem is emerging with social media; it doesn’t tell us what we want to know. On Facebook we only become friends with people we know and like pages that fill our timeline with vaguely irrelevant spam about the Kardashians, on Twitter we follow users we find interesting but they don’t post the content we want to see - too often I will follow somebody I found interesting only for them to start retweeting generally uninteresting content. The key problem appears to be that social media platforms are people focused not content focused, or at least that’s how the creator of BBC iPlayer Anthony Rose saw it. People need to be able to go onto a social media site and look at content they find interesting and then go on to meet new people who share their interests.
Rose saw this issue as a mere challenge to overcome and his (I think excellent) response is the topic-based social platform 6Tribes, which launched at the end of May. 6Tribes is currently only available on IOS in the UK but will be released to a wider audience soon. The app collates posts from a variety of users based on the groups or “tribes” they follow. If users can’t find a tribe that interests them, then they can also create their own; this will allow the creator to manage all content in the tribe and assess what is or isn’t relevant through the “bump” system.
Tribes are small communities on the platform dedicated to a certain topic (e.g. sports, films, television, music, tea), within each tribe people can post relevant content for other followers to see with a “bump” system (similar to Reddit’s voting system) to filter the content. Once users have joined a variety of Tribes all posts will come through on the user's’ feed to provide a completely content focused and personalised news feed. At first glance, it’s great. The feed is specific to any topic you choose and provides interesting and relevant updates and overall the app is really smooth, very simple and good looking.
“Close to launch we have close to 100 tribes” said Rose, however alongside of new Tribes run by the platform users can also create and manage their own Tribes, sharing content on any topic that takes their interest. The beauty of this new platform is not only in the content but the way you can meet other users. Because all of the groups are topic-based and not user based it’s a good way to interact with new people who share your interests. I think it has to be said, Mr Rose has done a good job. With the potential for serious expansion over the coming months 6Tribes could be a promising guide for social platforms to come.
This month, a new social network called 'SUPER' launched, created by Biz Stone, co-founder of Twitter, Inc and also helped to create and launch Xanga, Odeo, The Obvious Corporation and Medium. In 2013, Biz Stone launched Jelly - a visual app that focused on users asking and answering questions. Whilst the app received quite a bit of initial hype, it never really took off.
SUPER's feed is much like any other social network - comparable to secret, but without the anonymity. Users add content or updates into the feed by answering the question of 'WHAT'S UP?' - proceeded by text options like 'the best', 'crazy', 'I'm thinking' and 'OMFG'. Users sign the update as they'd like to and then add a background picture. No surprises that you can edit the text style and filters on the photo.
When launching the app, a user can find nearby friends, or those from Facebook, Twitter and their phone book. Other users can comment with similar style content, or even just 'heart' your content, which results in an animated flurry of red hearts.
For even more artistic license, it's possible to create as many different profile pages as you want - with different images and shades to match.
Fun and colourful, the app is clearly meant to be a mix of other social network - and whilst for some (including our own Creative Manager) its a colourful headache, for others it might prove to be the next best thing. Super is available to download for iOS and Android now.
Whilst many social networks are self-proclaimed 'Facebook killers', few have actually been able to convert a considerable number of the masses that flock to the social network daily. In November, a new social network named 'This' launched, and whilst it doesn't claim to be a Facebook killer, it might just give the social network some serious competition. Why? Because this social network is solving one of the biggest issues at the moment - noise.
It’s no surprise that most of the time, the key things people are sharing on social media networks are links with their own third party endorsement for the content, complemented by some reasoning from the sharer. For those wondering where this fits on the magic triangle of social networks, it's finer curated than Facebook and much more streamlined than Twitter. You don’t really have to go far to find a user that is fed up with the way some existing social networks have become.
Unlike App.net and Ello, this social network doesn't rely on the masses to be a success - it's simply a hat tip to the fact that there is plenty of good content across the web, and that people love sharing content with their communities. Whilst This does have a long way to go, it's already proving a point - follow the right curators on the network and you'll read just the right amount of varied content daily from across the web that you actually need. Anyone familiar with “Media Twitter” will recognise plenty of names on the service’s growing user list. This offers a different experience for those digital natives, as explained by Pando Daily, "This offers sharing without the pressures of The Stream(TM)".
The project, funded incubator-style through Atlantic Media, was envisioned by Andrew Golis - a sort of entrepreneur-in-residence at the company. Every media organisation, newspaper, magazine and outlet has a set of 'must reads' for the day - now with This, everyone can be a curator of their own. To learn more about This or to sign up to become a member, visit: this.cm
There is plenty of interesting news and comment being generated as a result of Mobile World Congress this year. A major highlight has been the announcement that Ericsson and Facebook will be collaborating on an 'innovation lab' to support the work of internet.org - a company who's aim is to bring the internet to emerging markets and countries, to expand its usage and broaden its reach.
This new venture aims to optimise devices and applications across the board for the next five billion users of the internet, and utilises Ericsson's mobile knowledge - combined with Facebook's ability to enhance developer access to network environments - come together to make this dream of internet 'for the world' a reality.
There's more on the story over at The Drum, and more to come from Battenhall on all the events at Mobile World Congress.
Flipboard, the popular news aggregation app, has announced that it is branching out into the lucrative domain of e-commerce. Today, Flipboard said that it would be enabling individuals and brands to create their own personal catalogues on the site.
This move towards an online magazine catalogue service isn't surprising. In March, the site introduced a feature to its service which gave users a way to create a magazine with collated articles across the web that others could read. It is only natural that the next evolution for the platform would be to give brands and users the power to create their own magazines with their own content.
By enabling users and brands to create online magazines with their own content, Flipboard has created another revenue stream for brands and media companies, something which the media is now calling for Pinterest to address by making moves back from the opposite direction.
Users who browse through a brand's magazine will soon be able to make purchases directly from a brand's Flipboard. Banana Republic and Levi's have already launched their own catalogues on the site which are both worth checking out. As online retail continues to grow in the social media space, don't be surprised if Flipboard becomes a major destination for online shopping not just for brands but for consumers as well.