All Posts in social

May 17, 2016Published by: Meg Edwards

Twitter set to stop including links and photos in character limit

It may sound like a minor update, but the rumour in itself has made social media managers (and savvy tweeters) rejoice. According to Bloomberg, Twitter could be changing the way that it counts characters. This means that photos and links will no longer be included in the character limit that currently uses 23 characters for a link or photo. We all know how irritating it is to cut down on your own creative witticism to fit within the 140 character limit, let alone reducing it further to add an amusing GIF or meme.

Read more

May 17, 2016Published by: Mashaal Jolly

The rise of the Emoji

Everyone loves emojis. They’re often used to joke, express feelings, and at times give someone a piece of your mind. At Battenhall, we love using them for our daily WhatsApp Broadcast messages  - which is what inspired us to look into  where the universal language of emoji comes from, who decides what emoji launches next and why so many brands and influencers are quickly jumping on the trend.

Read more


March 2, 2015Published by: Anton Perreau

So long, Google+

20150302_124453

Has the time come to bid Google+ auf wiedersehen?

It has been announced today that Google+ is being officially split into two (or more) parts, named 'Photos' and 'Streams'. The two new elements are being led by Bradley Horowitz, a longtime Google VP of Product Management.

Historically, Google+ has been useful for increasing authorship of a blog or website, focusing on SEO which Google has always had a big stake in through their majority share in the search market. Google+ also automatically backs up users' photos online, aggregates content from location pages, and acts as a contact book for Gmail. However, much of this functionality is already possible without Google+ although more social elements will probably be reduced with this change.

In an interview with Forbes last week, Sundar Pichai hinted that Google+ was being split up. Whilst Horowitz who's now heading up Google+ has confirmed rumours, Google has yet to make an official announcement on what will happen next to the social network. A big element of the social network that is now integrated into Android and Google for Work is 'Hangouts' although its future looks uncertain.

Read more about this Google+ news on The Verge.

October 2, 2013Published by: Fereshta Amir

Facebook and Twitter in race over ‘second screen’ social TV numbers

intonow

This week marks the debut of the first report emerging from the Nielsen Twitter TV Rating, a partnership between Twitter and Nielsen which they aim to turn into the standard metric for measuring the conversation that a TV show spurs on Twitter. In response, Facebook released official numbers to show off its own TV efforts.

Facebook said that the popular TV drama Breaking Bad finale generated more than 5.5 million interactions from more than 3 million users. In comparison, Twitter saw 1.47 million tweets from 682,000+ unique users for the same show. Last week, strategically just ahead of the Nielsen Twitter TV Rating report debut, Facebook also announced its plans to send out weekly TV reports to top US networks to showcase the extend to which social conversations around TV programs are taking place on its platform.

So who wins the second screen race?

For the moment, we're leaning towards Twitter, as it partnered with Nielsen, which owns SocialGuide for TV ratings, it acquired Trendrr and with Twitter Amplify it allows broadcasters to embed short video clips in their tweets in near real-time. Facebook has a much larger user base, therefore the numbers will always be bigger for the social network giant and compared to Twitter, it looks like it's just getting up to speed with social TV data.


June 18, 2013Published by: Anton Perreau

Video killed the Instagram star

Facebook-event-invite-1

Whilst much of the speculation surrounding Facebook's press event on Thursday has focused on a news reading platform - behind the scenes it seems that Facebook has been planning a huge update to one of its other key services: Instagram.

It's no surprise that video is becoming the medium of choice when sharing with friends - it's popularity has been signposted by the increased conversation surrounding Vine, Twitter's own answer to video sharing. As explained by Jennifer O'Mahony in The Telegraph,

'Shares of Vine clips have surpassed those of Instagram images on Twitter since the addition of an Android version of Vine this month.'

In response, it seems that video may be an addition to the Instagram service as of Thursday. There are strong arguments that the reason for this is because Twitter switched of embedding functionality of Instagram photos, but we'll let the numbers do the talking.

Links to Vine vs. Instagram

Last year Facebook bought Instagram for $715 million (£455m) and unlike so many of its other purchases, it decided to keep Instagram running, and yes it's done well. However as Ingrid Lunden explained with us yesterday on TechCrunch,

'Putting in a video service could serve to further that strategy even more, before new-but-already-popular services like Vine get more of a foothold. It will mean one less app and social network for users to build up, and, for those who like to take and share videos, another reason to visit Instagram.'

It's questionable about what else this surge into the moving image world means for Instagram, a potential answer could be that they're attempting to introduce advertising on the platform, like they tried (and failed) to do before. Moreover, there is no concrete evidence that the new platform will even be integrated into Instagram itself or whether it will be a while new Instagram video app. Let's just hope that in all this corporate hype and planning, the mobile app doesn't lose its appeal.

May 21, 2013Published by: Anton Perreau

Is a bigger, more beautiful Flickr better?

Screen Shot 2013-05-21 at 15.08.34

Yahoo! has started putting the Flickr name back on the map since the relaunched iOS app in December 2012, which included photo filters, endless scrolling and increased sharing functionality amongst other updates. According to Marissa Mayer the update "generated 25% more photos uploaded, views and shared on a daily basis".

Whilst the iOS app received this attention, it was about time Yahoo! gave Flickr.com some TLC, which is certainly what it's received with the new update. Alongside a refresh of the overall UI, overall sharing functionality and Android app, Flickr now boasts 1TB of photo storage for users. Good news? Not so fast, user response to the update has been overwhelmingly negative, according to TechRadar,

Users are complaining about basic usability, unwanted infinite scrolling, slow loading, the removal of titles (they only appear on mouseover now), problems finding stuff, the ability for someone else's glamour shots to dominate your front page, the complete impossibility of clicking links in the front page footer... you get the idea.

Heavy complaints following a UI update aren't alien in the digital frontier, but with significant changes to Flickr Pro accounts, Yahoo! risks losing users to competitors like 500px.

There's been increasing speculation over what role Flickr has to play with the acquisition of Tumblr in the last couple of days. Before anything official is announced, Yahoo! will have to work hard retaining loyal users who probably feel backstabbed by the new pricing structure. For now, the new Flickr update looks good, and with storage for 537,731 photos even the most amateur photographer can't go wrong.


March 7, 2013Published by: Drew

90% of media is digital

image_courtesy_of_google

Recent research published by Google shows that 90 percent of all media we consume is screen-based, and 77% of our time in front of the TV is spent also on another screen.

If there's one thing February's Superbowl showed us about building a connection with a brand, it's that relying on just one screen isn't enough. 50% of the Superbowl TV ads included mentions of Twitter. And the winner of our hearts and minds, Oreo's dunking in the dark blackout hijack, was a social media masterstroke. So how will brands react in light of the flurry of articles analysing the 'realtime marketing' success story that we saw?

Seeing advertising becoming more like PR and more like social is surely a massive step forward. Keep an eye out for Twitter's increasing focus on the TV game. With its recent acquisition of Bluefin Labs, this space is hotting up.