All Posts in trends

December 30, 2015Published by: Drew

2015 the year in review

As we move into 2016, we wanted to take a moment to reflect on the year gone by for team Battenhall. It was one which started for us in a different place to where it ended in pretty much every way.

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July 10, 2015Published by: Drew

Future trends in social media: slides from Public Sector Comms conference London 2015

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Yesterday I had the privilege of speaking at the Public Sector Communications conference in London. The audience, senior communications executives from all corners of the UK and from across the public sector, battled through the train and tube strike that affected large parts of the UK and the event was buzzing.

Not everyone made it however, and I received a number of requests to share my slides online, so I have made them available now on Slideshare and you can skim through them below. They are intended to accompany my talk, rather than being online-only material, so you miss all my amazing banter, but I hope they are of use to readers from the public sector and beyond.

#PSCAwards, thanks for having me and hope to see you again next year. Photo courtesy of Craig Evry.

March 22, 2013Published by: Drew

10 technology trends and how brands will use them in 2013

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Only half of the things connected to the web are people. The other 50% are 'things'. This is according to Forbes magazine's feature: the top 10 strategic technology trends for 2013. Forbes says that by 2020, over 30 billion things will be connected to the web, up from 15 billion just over a year ago, powered by smart sensors and image recognition.

How are brands going to tune into the data and insights given off by the internet of things? The full article is worth a read. It includes trends such as cloud, big data and enterprise apps.

How brands adapt to the burgeoning internet of things will be crucial to their ability to gain customer insights, plan engaging communications campaigns, and gain a competitive edge. This is a theme we will come back to regularly on this blog throughout the year so stay tuned.