All Posts in TV

October 27, 2016Published by: Janey Spratt

Christmas is Coming

Christmas is just around the corner, so enjoy the last of the normality before the chaos begins. With just 61 days until Christmas, here’s what to expect in social media land.

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September 7, 2015Published by: Joe Cant

Live streaming apps: innovation, or a step too far?

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Live streaming, as with any innovative medium, has its ups and downs. An unfortunate event which has brought it to light recently was the recent tragic events in Virginia, USA, in which Alison Parker and Adam Ward were gunned down during an interview on live TV, with the killer filming and uploading the entire scene on social media, we look into the effects social media, in particular live streaming, has on society today.

When we look at innovative and popular social media services such as the live streaming apps Periscope and Meerkat, Snapchat with its 4 billion pieces of content uploaded daily, and Instagram which has 300 million active users each month, the potential to disrupt and create problems for broadcasters and established industries is huge.

With the opportunity to broadcast live video wherever you are with just a mobile phone, the need for live TV reporting equipment; vans, cameras and sound operators is increasingly becoming obsolete. Now, if a bystander witnesses a newsworthy event, live streaming apps allow them to become an amateur news reporter for the day - or at the very least a cameraman!

These new apps are not just influencing news reporting and the media landscape but also the sports industry. The ‘fight of the century’ provides a good example. Broadcasters of the boxing match between Floyd Mayweather Jr. and Manny Pacquiao in May suffered as a result of Periscope users live streaming the match for free, rather than paying the $100 pay-per-view charge.

The US National Hockey League, have tried to fight the growth of user generated content by banning live streaming apps in its games. There are clearly concerns where live streaming is concerned. But why? Of course, money. But also brand reputation and experience. Let’s take Wimbledon, the UK’s biggest tennis competition for example.

Wimbledon is broadcast live on BBC throughout the tournament had its own live Periscope stream of the ticket queue outside the grounds, but it banned the use of the app inside the tennis courts. By setting these standards for the tournament are the All England Lawn Tennis Club trying to preserve the quality of content created on site? Or perhaps the image of the brand and the tournament? Or even the eagerness to capture moments on court that not only distract supporters from watching the game instead of their phone but also distracting the players? It’s most likely to be all of the above. But does it even matter?

Whatever the reasons may be, how can you ‘ban’ something that is legally available to the public and is socially encouraged?

The idea behind these apps is that, business aside, they’ve been made to better social media, social interaction and networking. So as a product and service, they’re almost ‘too disruptive’ because they cause complications for already well-established industries, leaving governing bodies only one choice: to ban the use of these apps to protect their TV deals and reputations.

But is it really a huge problem? Do those that ‘ban’ these apps think that enough people are going to tune in to somebody’s shaky, handheld Periscope video, with vertical coverage of a hockey playoff game, or a boxing match from a fairly poor viewpoint?

As well as comparatively bad coverage, the cameras, replays and commentary happening on top rate sports broadcasting channels all provide those vital, in-game, details, and in their own industry they are second to none, using features such as the SkyCam and HD slow motion replays. Can you imagine a football match without watching the goal or the red card tackle again in replay?

It’s uncertain how the live streaming app market will develop, and how their relationships with related industries will work. But it looks like they could be here to stay, if they’re allowed!


April 17, 2015Published by: Sharmin Cheema-Kelly

Ofcom considers deregulation to take growing power of internet into account

The shift to digital in recent years has meant an uphill challenge for British communications regulator, Ofcom, as it seeks to adapt its own regulations to the changing media and telecoms landscape.

Credit: Ofcom

Picture Credit: Ofcom

In her first interview since being appointed as Ofcom's chief in December, Sharon White said that deregulation and a lighter approach needs to be considered to reflect the tectonic shifts in how people read and watch content, as well as talk.

Ofcom has just begun its first review of the British communications market in a decade to take into account the burgeoning impact of the internet, and whether market definitions and regulations need to be redrawn. Ofcom would also need to consider the intersection and blurring distinctions between traditional telecom and media companies.

Live streaming services such as Meerkat and Periscope both present a challenge to the paid-TV world especially with the increasing costs of football rights, for example. While Ofcom traditionally appointed the Advertising Standard Authority (ASA) to regulate broadcast advertisements on its behalf, YouTube advertising also falls under the ASA's jurisdiction - the roles both perform and the areas overseen need to be made clearer in this era of greater convergence.

Ten years after its last review and in the age of the internet, the time is now ripe for Ofcom to reconsider regulations especially when changes are unprecedented and happen at much greater speed. It's exciting times ahead for the tech, media, and communications industries and we can't wait to see what happens next.

 

November 12, 2014Published by: Janey Spratt

2014 Christmas adverts, on social media

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Last week, Halloween came to a close and social media went crazy over 2014’s Christmas adverts with John Lewis, Coca Cola, Marks and Spencer, Boots, Tesco, Debenhams, Mulberry and Aldi  all revealing their much anticipated adverts.

Hearts melted and grinches grumbled. Whether you love or hate Christmas adverts, you won't have missed the buzz on your social streams.

The Battenhall team were torn between adverts but what we really wanted to know was which advert translated the most effectively on social media. So we crunched the data and here's the top 5 social adverts on social media this year...

 YouTube Views

Screen Shot 2014-11-11 at 16.01.27The John Lewis ad saw the highest number of YouTube views as their cute 'Monty the Penguin' advert soared through social media streams last week. Marks and Spencer’s followed in second place with their Two Fairies advert, Tesco’s 'light up the community' advert took third place, Boots 'special because' ad came in fourth place, followed by Coca-Cola’s Happy Holidays advert.

Number of Mentions

Screen Shot 2014-11-11 at 16.00.00John Lewis remained in first place in terms of number of mentions, generating 346,347 mentions of their #MontyThePenguin campaign, wherein the advert generated a spike of 187,493 social mentions upon launching. Coca-Cola’s advert climbed up the rankings into second place as their advert and Christmas Truck tour pushed them up. Marks and Spencer’s random acts of kindness #Followthefairies campaign placed them in third place, while Boots' and Tesco’s followed behind.

Potential Reach

Screen Shot 2014-11-11 at 16.02.30Again, John Lewis remained in first place with the highest potential reach; however Marks and Spencer sprinted ahead of Coca-Cola despite having fewer mentions, demonstrating that higher profile celebrities and influencers were talking about their advert online. Tesco also overtook Boots in terms of potential reach; however the two still remained bottom of the charts.

The Verdict?

John Lewis created an advert that translated effectively on social, reaching a large audience and engaging them in the campaign. While Marks and Spencers didn’t generate as many mentions as Coca-Cola, they did have the second highest number of YouTube views and reach, highlighting that influencers were talking about their campaign. Tesco had a successful advert in terms of YouTube views; however Coca Cola overtook them in social media engagement, showing that their advert didn't translate as effectively on social media.

Boots and Tesco’s had successful TV adverts which didn’t generate as high a number of views or social media engagement as the others but they did beat Debenhams, Mulberry and Aldi into the Battenhall charts.

John Lewis' 2014 Christmas advert wins but why?

We think it's a result of a couple of things:

  • After years of creating fantastic Christmas adverts (that make us weep at our desks), people have learnt to expect it and John Lewis never let us down
  • John Lewis was the first Christmas advert to go live this year and as soon as it was live, they had @MontyThePenguin tweeting, the Penguin available to buy in store and 'John Lewis' and '#MontyThePenguin' trending on Twitter almost immediately
  • We also noticed that John Lewis had sent a couple of influencers such as Sprinkle of Glitter their very own Monty.

We cannot pinpoint John Lewis' success factor and it may be all of the above but they didn't let us down this year...


October 2, 2013Published by: Fereshta Amir

Facebook and Twitter in race over ‘second screen’ social TV numbers

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This week marks the debut of the first report emerging from the Nielsen Twitter TV Rating, a partnership between Twitter and Nielsen which they aim to turn into the standard metric for measuring the conversation that a TV show spurs on Twitter. In response, Facebook released official numbers to show off its own TV efforts.

Facebook said that the popular TV drama Breaking Bad finale generated more than 5.5 million interactions from more than 3 million users. In comparison, Twitter saw 1.47 million tweets from 682,000+ unique users for the same show. Last week, strategically just ahead of the Nielsen Twitter TV Rating report debut, Facebook also announced its plans to send out weekly TV reports to top US networks to showcase the extend to which social conversations around TV programs are taking place on its platform.

So who wins the second screen race?

For the moment, we're leaning towards Twitter, as it partnered with Nielsen, which owns SocialGuide for TV ratings, it acquired Trendrr and with Twitter Amplify it allows broadcasters to embed short video clips in their tweets in near real-time. Facebook has a much larger user base, therefore the numbers will always be bigger for the social network giant and compared to Twitter, it looks like it's just getting up to speed with social TV data.