WhatsApp last week announced that it is rolling out new services aimed at businesses that are communicating with their customers, along with the news that the Facebook-owned messaging app is dropping the $1 annual fee that some customers are charged.
The BBC, which recently trialled its Instagram news service InstaFax, is now trialling further experimental news services to cover the news agenda in India, where the general elections are taking place.
BBC India has launched channels on WhatsApp and WeChat, using them for news gathering and content promotion in the region. Due to the popularity of the messaging apps, a global audience has tuned in, as you might expect...
To find the BBC on WeChat search for userID: BBCIndiaNews. For WhatsApp add the following number to your contacts: +919650801273. You will then receive a few stories daily. We've been following and the channels they are being run in Hindi and English language.
For some time the Battenhall team have been working on campaigns which focus on key Chinese social networks like Weibo and WeChat. The experience of Weibo is much like a mix between Facebook and Twitter, with insight into how much a post is liked, or even read by it's 'concerns' (followers). The social network, 71% owned by the Sina corporation is hoping to raise around $500m in the second quarter of 2014.
Image from Quartz
However, as The FT explains, this listing doesn't come at the best time for Weibo - active users of microblogs in China fell by a tenth between 2012 and 2013, according to a recent report by a government-affiliated research group, thanks to increased competition from WeChat, and government censorship. Censorship is rife in China, with the government omitting anything alluding to slightly liberal language, as well as enforcing strong rules that all members must sign up with their actual names - hidden behind branding of 'The Real Name Social Network'.
Sina Weibo's future has become the battle ground for a war between Alibaba and Tencent. The fate of Weibo rests on how that battle plays out and essentially how some of Weibo's key competitors are funded. We'll be keeping a close eye on the final valuation of Weibo, which no doubt has been increased by the recent acquisition of WhatsApp. To read more about this news head to The Wall Street Journal.