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Tag Archives: WeChat

The advent of WhatsApp for brand communications

Battenhall WhatsApp

WhatsApp last week announced that it is rolling out new services aimed at businesses that are communicating with their customers, along with the news that the Facebook-owned messaging app is dropping the $1 annual fee that some customers are charged. While much buzz was made about the dropping of the dollar fee, the advent of new WhatsApp […]

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News media take to WhatsApp and WeChat

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The BBC, which recently trialled its Instagram news service InstaFax, is now trialling further experimental news services to cover the news agenda in India, where the general elections are taking place. BBC India has launched channels on WhatsApp and WeChat, using them for news gathering and content promotion in the region. Due to the popularity […]

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Sina Weibo prepares for IPO


  Last week’s news of WhatsApp’s purchase for $19bn it seems other social networks are preparing to raise funding for their future. Next up is Sina Weibo – the Chinese social network which is planning to go IPO on the New York Stock exchange later this year with a valuation of up to $7bn – […]

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